Are You Leveraging or Just Taking Advantage -Talking Real Estate

Are You Leveraging or Just Taking Advantage -Talking Real Estate

In this high-energy episode of the Key Factors Podcast – Real Estate AF, host Mark Jones welcomes back Dylan Shively and introduces Carlos Puckerin, a dual-citizen entrepreneur from Detroit and Windsor, Ontario, now based in Houston. Together, they dive into the hard truths about real estate, entrepreneurship, scaling systems, authenticity, and marketing. Carlos unpacks his journey from fix-and-flip investor to founding Loaded Realty and LLGS (Loaded Lead Generation System)—a full-stack business-in-a-box platform for realtors.

They tackle why most agents fail, the psychology behind sphere-of-influence vs cold lead generation, and how Carlos and Dylan are teaming up to help first-time buyers through education, credit restoration, and down payment readiness. The trio drops nonstop gems on mindset, branding, habit formation, delegation, social content strategy, and navigating the “Matrix” of modern marketing. You’ll laugh, rethink your hustle, and walk away ready to delegate, automate, eliminate—and regulate.

Chapters

• 0:00 New Studio Introduction
• 3:38 Building Credit and Media Businesses
• 10:09 Launching a Realty Company
• 17:53 Delegate, Automate, Eliminate
• 28:04 Marketing Strategy and Lead Generation
• 35:56 Information vs. Execution Problem
• 42:30 Building Authority Through Content
• 55:38 Taking Advantage vs. Creating Value
• 1:03:05 The Race to Reach Clients First

Transcript

Speaker 1: 0:15

Thank you so and welcome back to another episode of key factors podcast. I am your host, mark jones, and we are powered by reviewmymortgagecom, the largest index of mortgage programs in the nation. Um and guys, this is the first episode in our new studio. Uh, jc, if you can give us the wide view so we can show it off a little bit, yeah. And then we've got some new guests with us, so I'm going to introduce our guests real quick. We've got Dylan. Dylan, how you doing? Good, bro, good Thanks for having me back. Absolutely, it's good to have you as the first guest in the new studio, yeah, and then guest in this, uh, in the new studio, yeah. And then we got carlos carlos. I can't pronounce your last name, so tell me. Puckering like puckering puckering okay good deal.

Speaker 1: 1:51

so typically at the beginning of these discussions, I give you guys an opportunity to tell us about yourselves. Um, dylan, I'm gonna let you go first, because most people that watch this and tune into this probably know who you are. They don't Shame on you, dylan go for it.

Speaker 3: 2:08

Yeah, so my name is Dylan Shively and I'm the owner of James Warren Group. We're a complete credit management company. We help people with personal credit, business credit, anything in relation. You need to fix it, build it, learn about it. I'm your guy, and the second part is Vision Partners Media. So this is a little bit newer. We talked about it. I'm your guy and the second part is vision partners media. So this is a little bit newer. We talked about it on the last one, where we're creating a lot of content for helping people build their brands. It could be business, personal brand photo shoots, anything in relation to media. Obviously, you know how important it is. Viewers. You know how important it is because with no media, you wouldn't know me right now. That's right.

Speaker 1: 2:40

I'm your guy. Hey man, I love it, carlos. I'm your guy. Amen, I love it, carlos, you walked in here, Very black, Instant firecracker. I walked in he was like darkness. No, but if you could, because Dylan reached out to me yesterday, yeah, tell the story. He said I've got, I saw your post, I've got a guy you need to meet and instantly when you walked in, I'm like that's a brother from another month.

Speaker 2: 3:07

I was the guy that you needed to meet.

Speaker 1: 3:09

I think you got all my melanin.

Speaker 2: 3:11

Yeah, yeah, yeah, I even got a little bit more when I shook your hand. That's one of my superpowers.

Speaker 2: 3:18

So tell us about yourself. So you know, I own a company called the Loaded Realty Company, Started off as a licensed realtor about five years ago. My very, very first deal was about 12 years ago when I did my first fix and flip, and that was in a place called Windsor, Ontario, Canada. So I'm a dual citizen, United States and you know this great nation of ours, and when I came here I was like you know, I want to just do things differently, that's, I guess, having the standard be the absolute best, Okay. And so, you know, becoming a licensed realtor, I quickly realized how many of them suck.

Speaker 1: 3:52

I don't know if we say that stuff here, but we say those things among many others. All I ask is that you use them properly. Yeah, and so they really suck is the better way to say it.

Speaker 2: 3:58

And so that's why so many realtors fail within that first, you know, 12 to 16 month threshold right Cause usually they come out of some type of corporate job where there's a structure for them and they don't realize that they actually run a business. That's right. And so you know, from you know doing fix and flips and having to try to hire realtors and do my own deals, I realized I can probably do something a lot better. Five years later started this company called Voted Realty. You know I left EXP big box brokers, yada, yada, yada nothing, but I love the company. I just wanted to do a little bit of things a little bit more intimately.

Speaker 1: 4:28

And you wanted it to be your own.

Speaker 2: 4:30

Let's be real. Let's just be real. I wanted it to be my own. In tandem, I created a company called LLGS, which stands for the Loaded Lead Generation System. Okay, and in creating that company, what I realized ultimately solving was the realtor doesn't understand that they run a business. They don't understand that you know your SOI is going to run out and you'd be better to buy your SOI, because people that don't know you sometimes will do more business with you because they're coming to you specifically for that business.

Speaker 1: 4:58

So I'm going to bring my old saying that I've been saying for many, many years now, which is, if we only did business with people we knew we'd all be broke Period.

Speaker 2: 5:08

And the truth is, people do business with people that they like right, and not saying that the people that you know don't like you, but sometimes they don't want to expose themselves to the things that are going on in their lives. And now you're going to know.

Speaker 1: 5:19

Of course, especially me being on the lending side. I've experienced it for the past 13, 14 years of oh man, I'm scrolling through social media and wait a minute, I thought we were friends, I thought we were boys, but then at the same time, I got to realize, hey, maybe they just didn't want me seeing their situation, and that's okay, it's actually better. Yeah. So it goes to your point of you can't just do business with your sphere of influence. You can't just do business with your sphere of influence?

Speaker 2: 5:43

You can't. And the thing about it is, when you go back to that term buy your SOI. When you buy your SOI, you're 10 times more likely to get a lead that never knew you to give you five, six, seven, eight, even 10 more referrals than that person that came from your inner circle. Right, because they're going to in some weird way and I don't know, it's just kind of like the buyer and seller psychology want to keep you their best kept secret, right? And so what the loaded lead generation system ultimately does is it gives you an all-in-one business in a box. We do your omnipresent stuff. We set all your branding, all your marketing inbound leads, all your data, all your skip tracing. Then we teach you different types of business that you can actually do Wow, investment business, divorce business uh, delinquent business. We're literally teaching you what your niche would be. That's right, because when you go abroad, you go, you go, you go broke, but when you go niche, you get rich, and most people don't understand that. You know what I mean so?

Speaker 2: 6:32

we it's, it's, uh, it's a. The business has been incredible for us. It's been eye-opening to see why so many people are failing and then just go back with that data, like we were talking about extracting, extracting that data and then giving, you know, our clients the opportunity to really scale their business.

Speaker 1: 6:48

Yeah, scaling is a big thing that most will never even get to. It's true Because, just like you said, they don't realize that they're running their own business. Yeah, and there are levels to this shit as they say yeah, yeah, yeah and once you get to a certain level, you've got to start delegating, you've got to start automating, you've got to start eliminating stuff from your process.

Speaker 2: 7:09

So wait a minute. What'd you say there? Delegate, you said delegate, elevate, eliminate. Yes, sir, that shit is the truth, it is.

Speaker 1: 7:16

If you, if you only got one head and you're trying to wear 20 hats, that shit's not going to work no, I I can tell you personally, I've tried it I still, to this day, get caught up in accidentally doing it until kind of like last night. I'm hanging up here on a ladder sweating, answering phone calls, checking in and doing all the things when I went.

Speaker 2: 7:37

okay, this is probably not something I should be doing, but oh well, I'm done and a lot of it is just because we built our business in some way. It becomes our baby. But then your baby actually grows its own set of legs and then walks wherever the fuck it wants to go. That's right. And sometimes you impede the path that it needs to go on and to get to its growth. And I tell everybody that, like I don't fucking braid my own hair, I don't wash dishes, I don't watch nothing against any of that shit, no, but I just don't do it because it's not the best use of my time.

Speaker 1: 8:04

And I'm glad you hit on that, that key point there, which is the best use of your time. Find out what it is that you do best within your business. Focus on that. Then the goal is to, if you have enough business, hire around the things that you're not good at, yeah, but what was the old? I don't know if it's a saying, but the logic behind the old way is let me coach you on the things that you're not good at. Why, yeah, why yeah. If I'm really good at something else, why not exponentially make it better and then hire or replace for the things that you're?

Speaker 2: 8:41

not good at. Look, if I'm the running back and I'm fucking catching three and outs, just don't try to throw me a bomb, just throw that sucker to me at three and then I'll run from here. It's just like what we're doing right now and this is a great segue, for it's like okay, I have a first time home buyers program. We're doing great with it. We're giving education and we're moving people from what thinking about doing into action, which is actually doing it. Right. Well, guess what? I don't do credit at all whatsoever. Okay, so what would be the point of me trying to explain that to you at all whatsoever, when I could just call Dylan Absolutely, and the James Warren group already has an entire system set up to where. It's just like I got the guy, you got the guys, let's just bring them together.

Speaker 1: 9:21

Well, in addition to the inherent liability that you could incur by giving the wrong information. I mean you almost have to lead every conversation with I am not a CPA, or I am not a credit expert or I'm not, but then you go on to give that advice. That then could either get you in trouble, even if you gave the right advice.

Speaker 2: 9:41

Because you always got that person. Unfortunately, that's sitting there waiting for you to give the wrong. That's exactly right. Yeah, like, wait a minute, what do you say? What do you say? That's right, that was the wrong thing to say. He said the wrong thing, that's exactly right. They're on tape. Go to 12 26, that's right. So it's like you, just to the best of your ability, the more people you try to help, the more you're exposed to some sort of mishap, because there's not a really a good deed that I've ever come across that's gone unpunished.

Speaker 1: 10:06

Hey, I like that. So now let me ask you, Carlos, what led you down the road of going this route and developing this business to essentially help more realtors in what you're doing, versus just growing your business in the real estate side? Man. I get that question a lot, so that's why.

Speaker 2: 10:24

I'm asking you, so I love that question.

Speaker 1: 10:28

That question used to piss me off, and the reason why you know what I like to say yeah, it's better to be pissed off than pissed on.

Speaker 2: 10:35

I like that too. That's going in the bank of things I will say later. The reason that that question used to piss me off is because I was more egotistical. You know, at that time I wasn't as personally developed, so I couldn't understand why the hell you would ask me that when I want to help you, right, yeah. But then I had to take that step back. Like that, jim Rohn, bob Proctor, john C Maxwell got into my soul and I'm like, ah, you're skeptical, that's right, and I'm not, so I'm protecting myself against you if that makes sense. You know what I mean, yeah.

Speaker 2: 11:07

And so now what I realized is not everybody's like that. Not everybody gets the information and gets so excited about it that they want everybody to go out and have seven figure years. Not everybody's like that. They're like I got a seven figure year and I don't want anybody to have it you know, what I mean, that's right, and so what?

Speaker 2: 11:23

really to be completely transparent, man, I grew up so broke dude and I just wanted somebody to help me and I could never like I would ask you hey man, do you know? And it's like they were the bill. I will never tell you. You know what I mean? Yeah.

Speaker 1: 11:38

As a matter of fact, our industry as a whole is very compartmentalized, meaning you go to XYZ Mortgage Company. It's not a big collaboration of what's working for you. What's working for you it's I'm going to keep doing this and hopefully nobody else finds out, Whereas for me, I was never like that. Matter of fact, I think I rose to a higher success level because I was giving out free information.

Speaker 1: 12:09

Matter of fact, we talked about this the last time we had a discussion and it is almost a new currency that you can't cash in day one, but it's going to come back around.

Speaker 2: 12:20

Bro, listen to me, bro, listen to me. That is so. I literally met Dylan off of. The premise of Our whole relationship is the exchange of good information and iron sharpening iron. So I come down. Do you remember the exact time that I had come down? Because that was like the beginning of no, I should have.

Speaker 3: 12:40

I don't remember the exact time.

Speaker 2: 12:42

So I come down, I meet Dylan, I get introduced, so we're in Miami, miami. So we're in Miami and I'm running one of those breakout rooms. Okay, so there's like 500 people in a breakout room. Carlos, how have you earned this much? That particular year I had done like 968,000 GCI. This is my last year with exp. I'm thinking about leaving already and I'm like am I, am I selling all these houses and and closing all these deals because it says exp, or is it ex me?

Speaker 2: 13:16

you know what I mean and I just really that you know how sometimes as an entrepreneur, we're kind of crazy. So you just wake up at three in the morning like it's all me, it's more like exactly Excellent.

Speaker 2: 13:33

So I was having that feeling more and more and more and more and more and I was getting ready to leave the company and I knew that I was, but they had invited me out to do all these speaking events.

Speaker 2: 13:42

You know, I got to shut down the stage for Ed and my life and they kept keeping me there with a few goldfish crackers and they were delicious Right, and have my favorite juice with it and everything.

Speaker 2: 13:50

So I was like I kept staying there but the carrot wasn't really feeding the overall desire that I had. Long story short Dylan one day is there with somebody totally different, not there to meet me at all whatsoever, no, but I'm talking about doing business differently and in some slight way I'm kind of pitching the loaded lead generation system to this room full of people who I'm not really supposed to be doing it right, but I am doing it right and so like I'm like, yeah and I, we use the go high level and we set everything up and we get your a2p and your 10 to dlc running and and I see dylan like in the back, because I think somebody had called you in the room, yeah, and I see like his left eyebrow raised and his right eyebrow and then he gets a little closer to the front of the stage and a little bit closer Right. So by the time I'm done, there's probably about 15, 20 people around, and most people, unfortunately, most humans would kind of look at that and have some type of ego reaction.

Speaker 2: 14:40

For sure you know what I mean Most definitely. You know what I mean most definitely and the thing that was so different about Dylan that I could remember he's like hey, dude, and I don't know what made you say this, but he goes. If you have 15 or 20 people standing up here at the end of you having this type of conversation in a room this big, and they're all here specifically for you, yeah, there's something that you're not doing and I could probably help you. You know, tie that up. You need to be on a podcast, you need to come down to san jose, you need to do this, you need that. And I was like how about he ever does?

Speaker 3: 15:06

that pause that for a second, just to paint more of the picture yeah, go for it that.

Speaker 3: 15:11

It was him, along with I think it was like three other people on the panel. Yeah, right, so it's not like all of these people came to just let me talk to a speaker because the other speakers were wrapped up and so he was the only one in the room with everyone there, so while they had the opportunity to talk to all four of them for an extended time, they were gone. He was the only one left. Now continue.

Speaker 1: 15:35

As a matter of fact, throw that mic right in front of you so we can hear that, for some odd reason, we're Chris.

Speaker 2: 15:41

Okay, is that better?

Speaker 3: 15:42

It's a top.

Speaker 2: 15:44

Okay, so what ended up happening was I was given away a lot of jewels, cause I, at that time, was kind of like what you were saying the seeds that I were planting were all starting to grow at the same time. I had some peach trees over there, some strawberries or bushes over there, so I was like man, I'm giving all this game away and this, however it sounds, I don't really care. What I did realize, though, over the course of that and it used to upset me at first was like well, how can you give all this information out and like one out of every hundred people actually put it into action, so it doesn't even matter who you give it to.

Speaker 2: 16:12

They're not even going to do anything with it. So I was realizing let me find the people that were will actually do something with it. So I'd have a room of three, four or 500 people, give it all away and say here's my personal cell phone number If you want to know more, and it'd be like 50 people there and like one person would call me. That's right.

Speaker 2: 16:29

And I'd be like this, but then all 50 would follow me on something. Okay, okay. So it's like okay, maybe you're a little nervous, maybe you don't, maybe you look at me as some grand character that you get.

Speaker 1: 16:40

Maybe it's just inherent in people.

Speaker 2: 16:42

Yes, because.

Speaker 1: 16:44

I don't know what the statistic is and we can look it up. I got chat GPT ready to roll, yes, but the idea is you go to a motivational workshop, this that you're going to feel inspired until the very end, and then your human nature kicks in, and I think it's. I don't know, maybe 5% actually use that information that they gave, because there's no way that any type of motivational speaker, someone that is there giving you nuggets, got there because the nuggets don't work.

Speaker 2: 17:16

They're there off somebody else's nuggets.

Speaker 1: 17:18

Absolutely.

Speaker 2: 17:20

Every John C Maxwell has listened to an Earl Nightingale. Yes, sir, earl Nightingale listened to somebody before we even knew. They didn't have a pod, they didn't have a radio, they didn't have anything to even record it. He was just there in person because he received a paper flyer that was written with a feather dipped in ink. Fact Like that's literally. We are running on like an algorithmic cycle of people who are kind of caught up in that I want to do and be better. And what do I need to do to put that in action, right, fast forward. You know, dylan says to me come down to San Antonio, I'll help you actually get the pod together. I'll help you with the delivery of your messaging and I'm like, okay, well, what do I give you for that? He's like nothing, just show up. I'm like, I'm so confused.

Speaker 3: 18:01

He was trying. He was trying to pay me so hard because he's like, bro, I don't understand, are you sure? Like I know this costs money. I'm like, yeah, no, it does. And he's like so how much of my money? You're like, try to dumb it down for me. Yeah, because I'm like A plus B equals C.

Speaker 2: 18:16

I couldn't figure it, like you know, because I was person up until that time that I had ever met that had ever done any like pro bono. Let me help you out. Come by. I see something in you and most people still wouldn't take advantage of it.

Speaker 1: 18:31

Now, does that tell you something I already knew about Dylan here?

Speaker 2: 18:35

More than likely he's working for something way bigger than himself, way bigger than himself, and I think the thing that attracts people like us is that we are all in the understanding, the unspoken understanding, that we are working something for way bigger than self, and I think most people are just running on autopilot.

Speaker 1: 18:54

Yeah, you know what.

Speaker 2: 18:55

I mean Just like if I can make it, then that's cool. I call it going through the motions and it's they suck. It's not like your golf swing, it's not going to be better, you know what I mean. That's right. It's your life. That's right, and so I did. I came down to San Antonio.

Speaker 3: 19:06

We literally flew home. We were like two days later, something like that he was here.

Speaker 2: 19:11

That's awesome, because I'm actually and he was like, damn, you're here. That was the part where he was just like okay, like this is.

Speaker 3: 19:26

This is definitely. We don't even know what we're gonna do, right we?

Speaker 2: 19:27

didn't even know each other's last name. Yeah, we did. Yeah, not at all. Yeah, it wasn't like no, I didn't. It wasn't like all right, trust this, let me go on social media, I mean to to that point.

Speaker 1: 19:36

Um, first time I ever met dylan, similar to how you got here today put out a post, said I do a podcast. Dylan was like hey, I do credit and I'm like no shit. I've been doing credit since I was younger. This is going to be a great conversation. Sure enough, he knew his shit. It was one of the best podcast discussions I had had to date. At that point, yep, and he's actually better.

Speaker 1: 20:03

Even our discussions have gotten better. We're now able to play off of each other, but at the same time, I know that Dylan is not going to give our audience a bunch of bullshit.

Speaker 2: 20:13

Yeah, it's just not going to happen. I think that that's what actually matters more than anything. Authenticity, right, because people can feel like when you're overdoing it, like you're not really who you say that you are One of the things that I try to tell Correction some people can tell Most don't.

Speaker 1: 20:29

And that's why that MO or that type of behavior continues.

Speaker 2: 20:35

Remember when we were talking off camera about the fake gurus and all that? Yes, that's why, when people are like you're the goat, I'm like please don't don't call me a goat, you know what I mean. Yeah, and it's nothing like. Thank you for the compliment. I just don't want to be jumbled up.

Speaker 1: 20:46

Well, the same come same same instance. Um, for gosh, I don't know. Many years now. People would say, well, when are you going to become a motivational speaker? When are you going to write your book? And I'm like guys, for me personally, I haven't done shit.

Speaker 2: 21:02

Yes, yes, I am not there yet. You want to know what's crazy, though, and, like you know, shout out to my wife, because this is what she said to me. She's like I don't. You're so mentally jaded that you don't understand how much of the thing that you think of create, like, bring into the physical realm and then execute Right, because you to you, it's nothing, it's your expect, like the standard expectation.

Speaker 2: 21:26

So you know, when we sit down and have this conversation, this is just a bunch of normalized behavior. That's correct. You know, it's just like I was telling you I wasn't reading any books at all whatsoever, but I just kept buying them and I was like I'm going to read this shit. Right, I'm going to learn through Osmosis.

Speaker 1: 21:40

I swear to God I'm going to inhale these pages and that shit's going to get me.

Speaker 2: 21:45

But one day I just really needed some information and I was like this is so hard for me, but I'm just going to read a fucking page. Actually, it was like I'm going to read three lines. That's how I started micro reading. The next thing, you know, it was like eight minutes went by and I had read 16 pages. You know what I mean. And I was like, damn, that's how that works, that's correct. And it was like two weeks later I was like 11 books deep and I'm like, and then it was like nzt, when you are super adhd, like I am, yeah, it's like a superpower because you also have another you found any of those nzt's

Speaker 2: 22:16

yet because when you, when you tip the scale and you get hyper focused, yeah, that's it. That's the other side of it, yeah, where you get so dialed into the thing that you're doing that you can't even stop anything until it's complete you know you're looking at it dude, and it looks phenomenal, and I've heard that you've built one or two in the past, so it's it might be tough for some what's really easy for you.

Speaker 2: 22:41

I'm sure that you get this a lot. By the way, you probably have this thing where you're making shit that's hard look incredibly easy because you're so used to doing hard stuff in addition to the idea of people only see what we give to them.

Speaker 1: 22:56

To see, yes, and, for example, the only ones that know about me being here late at night making sure this shit was set up correctly, and sitting in every chair, making sure that everything looks good, is you guys? Yeah, you know, yeah, but the hours that it took is like, oh well, who came in and set this up for you? Me, yeah, why? Because I got a quote and it was just not going to happen.

Speaker 2: 23:19

And that's another thing People don't actually understand, like, what's coming out of pocket. They don't understand overhead. They don't understand ROI. They don't understand running the red. Understand ROI, they don't understand running the red. They don't. You know what I mean Absolutely Like running the red. So I have this whole conversation with like a group of like 40, 50 realtors. I'm like guys, you're not going to run a business that gets into the green without running the red. What does that mean? That means that you literally have to spend a little bit of money on ads. You have to spend a little bit of money on funnels. You have to spend a little bit of money on well. When I went to such and such brokers, they just gave us that. Well, that's why you suck. That's right, because mostly everything that you just get given you don't give a shit about.

Speaker 1: 23:56

Well, it even goes to the idea of I'm gonna throw a free seminar, I'm gonna charge you ten dollars, twenty five dollars you got a packed house and then listen, literally so, and this is how you know what we're doing is dope.

Speaker 2: 24:11

So I was like thank you for that segue, by the way. So I was like you know, the free shit only works for the person that doesn't take action. So what can I actually do to make the free thing like action oriented? Sure, and you know, the credit repair kind of got brought into that. But I was like listen, and I and I'm just going to give the game away, cause again it's going to go over everybody's head and still, you know what I mean, right? But I was like we're going to do this on these days. We're going to give them some free guides that are going to help them get from point A to point B, but we're going to do it free on Wednesday. Nobody's fucking coming, no, no. But if you say you have to sign up for this free thing, you're going to get a text back, you have to click that link to reserve your spot and it's limited, yep, then everybody fucking shows up what's strange, or I don't even think it's strange, it's don't even think it's strange, it's um, cosmic, we'll call it.

Speaker 1: 25:15

Yeah, the idea of what you're talking about I have been incorporating for many years, and not even knowing, because the idea of just clicking on the facebook invite, uh, event was not enough, so what I ended up doing was creating an event, right, yeah, so you click on that which takes you toite, that makes you then actually sign up, yep, and then, okay, they're going to show up. Why?

Speaker 2: 25:35

Because they took that extra step to ensure that their spot is secure. Sweat equity through the thumbs baby. Yes, sir. And here's the thing about it, like what people don't understand is you probably had 14 people that just got to the second page page and they're like fuck it, I'm not doing it, correct, and it's great because that's not who you want.

Speaker 1: 25:49

That's exactly correct.

Speaker 2: 25:51

So I think, uh, and I could pull it up for you guys, but this week from, I want to say like Monday to Sunday, we brought in 144 leads at a $9 and 96 cents. So the CPL is crazy low and they went from pixel to second page to third page and then clicked on the link when they got their email confirmation. So there's literally already confirmed. That's right. And even with that, like say, 147 leads, maybe 39 will show up.

Speaker 1: 26:17

Well, even with now, we're talking about leads. That's my game. So we started a company in 2020, launched it, review my mortgagecom, and the idea behind this is at that time matter of fact, it was 2018 when I was doing social media ads heavily, started jumping into Google ads and was crushing it. But then, at a certain point, I'm like wait a minute, these leads suck. They're just not the greatest lead. So my partner and I lives in Utah came up with a concept that we need to give them value the idea of just having a landing page that they click on. She's got a picture, name, cell phone number, email, blah. It's not enough anymore. It's not.

Speaker 1: 27:05

And it hasn't been for a while yeah. So we created the dashboard where they can go in, revisit, educate themselves on programs. A tie to a loan officer Now. I'm telling you it went really, really well, to the point that five years later, we just launched a mobile app called loan bot. Okay, in in instance, catered to realtors, lenders, co-branded all that good stuff. I need that shit, I'm telling you, we'll get you set up and your whole office.

Speaker 2: 27:33

That's what I'm saying yeah, yeah, yeah.

Speaker 1: 27:36

But you are correct, you've got to take an extra step and if you can, if at all possible, give them a tidbit of value.

Speaker 2: 27:44

So I mean, first of all, you're 100% correct on everything you said, and to tie what you set up, at the end you have to give it to them. Yes, because there's no. It's no longer good enough to just say, and when you get there I will. It's like, no, tell me a little bit of shit right now. That's right, cause our cognitive ability, or even to hold attention, is trash, that's right. You know what I mean.

Speaker 2: 28:06

And they're just making it worse and worse, and worse and worse. And so you know, not only do we educate them, and I this is where I, you know brought Dylan in, cause I just wanted to come down just to mastermind with him. I didn't even know we would end up here. But I'm like look, not only are we going to educate them, but I'm going to throw them into this ecosystem where I'm going to throw on like two free trainings per month, where I'm just going to get on live and I'm going to explain to them about hey, dylan, can I get you in on it for two months. He's like let's just do it, because we live in a world where we can be omnipresent anyway.

Speaker 2: 28:38

So you can jump on your phone, I can jump on my laptop. We can get this done and we can give people something of value. The first three consultations that I did after your first appearance, we literally had people signing up right then in the last spot yeah, wow, we stayed on that call and so it's almost like we read each other's mind.

Speaker 3: 28:56

Yeah, because it's like all right, guys, all right, see you later. Everybody's like getting off. There was like two people, one was like iphone 16. Yeah, yeah, you gotta. You gotta like boot them off. And so I just like stood there and I'm like I wonder if he's gonna pick up that I want to say something right. And then he did so, he stayed there and I'm like, so he's like yo, this shit was dope. I'm like I get a text and I'm like yo, look, I got the text right away that I think I had two people in role on the spot, like they scanned and did it, yeah. And then so I was like, look, now, automatically. What happens is you'll know everything that's going on with them. They've already texted me. I'm doing a call with them tomorrow, but they already paid, they're ready to go, and now you know you're going to have these people that are committed to the program, that are going to be ready to buy, and then you're good to go.

Speaker 2: 29:40

That's right. And not only did they pay, and they were already in his program after they clicked his link. They then clicked my link and then they booked their dreams and goals call. So then I spoke with them the next day and they're already now on to the lending process from clicking that link. And we're talking consumers, we're talking consumers. Wow.

Speaker 1: 30:01

Yes.

Speaker 2: 30:02

Right on the spot consumers. So this is what happens. They see, this marketing is my. When I was a little kid, I wasn't watching the Superbowl, I was watching the fucking commercials. Same Like they see this marketing is my. When I was a little kid, I wasn't watching the Superbowl, I was watching the fucking commercials Same Like.

Speaker 1: 30:14

I just listened, like this is how I'm going to say this, and I think you would probably say the same thing and believe it just as much as I do. I don't know anybody better at marketing than I do. Same thing. I mean like when I?

Speaker 3: 30:23

why do you think I put you guys in?

Speaker 2: 30:26

When I talk to Dylan, he says anything about marketing. I'm like well, motherfucker, you know who you're talking to, right?

Speaker 1: 30:30

I used to have my face on trucks. I used to have it on billboards.

Speaker 3: 30:34

I used to have it on boats For real. That's how much I love marketing.

Speaker 2: 30:37

People think that it's. There's some. I mean, look, Marketing, that's what I'm saying.

Speaker 1: 30:42

And people would ask hey, does your truck rack work?

Speaker 2: 30:55

Does it really really work? Guess what you just asked me about. Listen to this, listen to this on the back of my I got the caddy, black on black, like the matte black, yeah, yeah. And I matte black on the back, close with carlos, and then my qr code is there and then my license plate is the closer, okay, and so literally every day, in every place, I go to walmart, 7-eleven, whatever. What do you close? Whatever you got, what do you need for me to close? That's right, can I, can I get a cart? And so does it work? Well, hell yeah, and it will always work. It burns me. I just said this yesterday and I'm it's now my coin phrase. It's like everything is a product, which means that product has a market, and anything that has a market requires marketing If you want to continue to sell it. You know one thing I realized when I was really, really young. You know, because they got like bt and then they have like abc, nbc and you, you know that they are bt. What's that?

Speaker 1: 31:34

I think it's called the black entertainment television network, but I wanted to drop the line from uh hangover, when you said your name, carlos I'm like.

Speaker 2: 31:42

Well, he looked like a car but what I realized at like eight, I was like damn, when I watch BET, everybody's black, yeah. And then when I go over to like channel 13 and it's like the uh, you know how they have the overseas like everybody's Brown. And then when I watched like NBC everybody's Caucasian. And when I watch like NBC it's a good mixture I was like they're doing this shit on purpose. Absolutely, absolutely.

Speaker 1: 32:07

Absolutely so check this out Many years without us knowing it because it's called the program.

Speaker 2: 32:12

Yes, sir, now watch this. What I realized was that that's happening to you anyway, but you don't know that. You know that that's happening to you. It's the programming. We are in the matrix, right? So you have two choices to be in the matrix. Well, three you have to be in the matrix and be unaware of it, because you can't do nothing when you're unaware of it.

Speaker 1: 32:46

Be in the matrix.

Speaker 2: 32:48

Exactly Be in the matrix and be aware of it and still do nothing, or be in the matrix, be aware of it and control the matrix. I'm just going to be that last guy. You're not going to have me stuck in it to where I'm just not going to be playing the game. I'm not just going to exist in the matrix, I'm going to use it.

Speaker 1: 33:16

I'm going to add to what you're saying because I do believe 100 in what you're saying the idea of the matrix and being the controller or the consumer you're either a consumer or your creator that kind of concept. Every once in a while the creator has to step back into the matrix to find out what the fuck, everybody is wanting and what are you consuming?

Speaker 2: 33:27

that's correct okay, that's right. Dip my finger back in the bag you know what I'm saying Always. What you guys got going on.

Speaker 2: 33:40

But I'm just saying, at the end of the day, like you said, and here's the thing about it, you know we can have this conversation and some people are going to watch and they're going to fully get it. They're going to grab a nugget or two and they're going to go redistribute it. That's what it's for. The ripple effect? Yeah, it's the ripple effect. And so that day when we had I just I think we barely planned shit, by the way I was like, oh yeah, I'm tomorrow 7 pm. I need you on the fucking thing. What am I? Don't worry about it, just send me your face, send me your, your logo, give me a QR card. He's like send me all that shit. I literally just redid the slide deck a tiny bit Sure, and I was like, okay, let me just try this, absolutely Right, tried it out Two, three signups.

Speaker 2: 34:18

So it goes from the advertisement, which everybody gets. Then it goes to the, the drip campaign messaging to make sure that they're engaged. Then they go from that into the Facebook group ecosystem so that I can send them a programming every single day, and then they show up to the actual class. When they get to the class, we give them a plethora of information, but not too much that they can't digest. We then program them throughout the course of the program to say okay, this, that this, that. To say okay this that, this, that. Qr code Mortgage finance. Qr code, credit restoration understanding your buying power. Qr code Ask all the questions that you have at the end. Qr code, qr code, qr code, qr code. So by the time we get to the end, they're ready to like if they stayed, which they all stayed, if they stayed they're either going to buy, they're pre-programmed to scan that qr code you're watching

Speaker 1: 35:16

do it you dropped nuggets throughout. It's that subliminal. He caught it, yeah go for it.

Speaker 3: 35:21

You're watching the like, I'm watching him do this right, and all I see, like in the cameras, you see like the little cameras, like this people in there and and I'm like these motherfuckers are actually scanning. But I noticed the sequence of like, info, info, info, info, commercial, which was a QR code, correct, info, info, info, info commercial. And then I'm like, oh shit, I see what he's doing. It our third time again. You're just seeing everybody with their cameras like this. It's like, oh, have you wanted your uh dreams at what was it? Dreams and goals and goals.

Speaker 3: 35:52

If you want to see, I'm fucking programmed if you want your programming, bro, yeah and I'm like yo, and then I'm getting notifications, and then that's why at the end of the call I'm like, oh, look now now blowing this wide open?

Speaker 1: 36:05

are we taking advantage of people? Are we?

Speaker 3: 36:11

leveraging.

Speaker 1: 36:13

And, in my opinion, I believe we are simply utilizing human characteristics and traits that we know are inherent in our behaviors to leverage something of value that they should have.

Speaker 2: 36:26

Let me tell you, let me tell you, let me tell you a step further. We're actually the saviors we are saving.

Speaker 3: 36:29

Feel my shit man, I mean shit. Man. Let me tell you a step further. We're actually the saviors. We are saving that. Oh, you're going to steal my shit. Shit man.

Speaker 2: 36:33

I mean shit man, go ahead, go ahead, go ahead, dylan, in the actual seminars. By the way, he doesn't even realize this. Well, he probably does. I stole all that. So one day we did this seminar in Houston. He shit me in my own summer.

Speaker 2: 36:56

I'm like this motherfucker's slides are way better than mine and his fucking pitch is crushing mine. I did nothing right. I'm competitive by nature, but when we're boys and we got that camaraderie, it's like, oh shit, no, you ain't gonna do that shit to me again, you're gonna learn from me. Yeah. So I'm like come to my shit, I gotta just sit there. I got him when you came to mind. When you came to mind for the loaded lead generation system man, his shit was on point, you know. He gave him the education and then he gave him the call to action at the end, right. And as I was eating my pineapple in the corner plotting on my next move, I was thinking I'm fucking, I'm going to do that shit, but I'm going to do it a hundred fold, right, I. And so the way that he just said it is exactly how I have it set up on all my social media as well. Here's my wife, here's my kids. Here's me working out Commercial Buy my shit at this, here's this, here's that, here's that Commercial Buy my shit at that.

Speaker 2: 37:39

Now to your point. It's like are we taking advantage? This is my whole theory on taking advantage, because we were taught wrong, right. So when you're young you're taught dylan, you know you shouldn't do that. Don't take advantage of them that way, right, but it's like that's good information. I should probably take advantage of that stored up here and when I have the opportunity I should give some advantage. So advantage is to be stored that. You said that. Yeah, advantage is to be taken all over the place. Dylan said come down to san antonio, do podcast with me. I had to take advantage of that. That's right. When you got that call yesterday and you were just getting ready to put your, you had to take advantage of that. We're storing up advantage and we're giving it away.

Speaker 1: 38:20

I like the way you put that 100%. But I still don't think it's taking advantage, because, for example, are you taking advantage of this podcast? No, you are jumping at the opportunity that was presented. Now you could have come on this podcast and just sucked. You could have not known what the fuck you were saying Um, you could have been I don't know what total ass.

Speaker 2: 38:45

And it could have been, I could have been just somebody that you don't even want to fucking listen, absolutely you know what I mean. And that would have a negative effect on your time, which you're never getting back. It wouldn't be aired.

Speaker 1: 38:56

If you're still sending out pre-approval letters and praying your realtor send you the next lead you're already behind.

Speaker 4: 39:03

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Speaker 5: 39:53

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Speaker 3: 40:00

I'd get the phone call after like what the fuck? I'm never listening to you, and it would literally change the dynamic, right.

Speaker 2: 40:08

But because, again, you have good synergy with you and you guys already have a relationship, you already know if he's bringing anybody, it's going to be the extra cheese, right, and so you know. Again, to to to your point, it's like well, look at the end of the day, if, if I know that you have an advantage, and I know that you have an advantage, and I'm giving a product away to a person that I'm taking it and I'm going to, I'm going to stay on the taking advantage.

Speaker 2: 40:35

Sure Cause that's what we're all programmed to understand anyway. Are we really doing that? Or are we giving them the exact thing that they need at the exact time that they asked for it? Because they've been typing it in, they've been looking for it, you know, because the algorithm's taking advantage of us?

Speaker 1: 40:52

And it's the kind of thing that someone sitting in the audience could possibly say man, I'm lucky to be here.

Speaker 2: 41:00

What the fuck they are saying that? Right, even when I fucking went to the game and I spent $600 on the lower bowl and all this other shit, I'm like did you see that fucking interception? I could have been watching that shit at home. Yeah, half ass falling asleep, yep. But I'm here, that's right, and this is a moment in history, and that ad popped up and I'm so glad I spent that 600 bucks, yeah. So really, it's like what is your perspective on taking advantage, being taken advantage of? Usually, that's some victim shit, you know, and that's a totally different topic. We can go away, yeah, yeah. So usually, when you feel taken advantage of, yeah, you really just made a decision that you have a regret about, absolutely you're not taking accountability for your own decision.

Speaker 1: 41:42

Matter of fact, when you, when you say, uh, the other stuff, you don't seem canadian, it was. So I'm just one of those brothers that I, I no one's held me back, um it just, I don't play the victim stuff.

Speaker 2: 42:05

And here's the thing about that Super funny that you said that I was born in Detroit, michigan, which is border city to Windsor. So I spent a lot of time in Canada. And the thing that's super funny is my wife is full blown Canadian. Wow. And so the the difference between the way we look at things like culturally, from our programming is like I'm going to assert myself and I'm going to take all the fucking opportunity you give me. I'm going to call it opportunity, that's right. And she's kind of like well, if they don't have it, we should make sure that we make enough to give it to them. I'm like how many times True, true Cause? I'll give it to him Like two, maybe three, depending on their circumstance.

Speaker 1: 42:42

But even then it goes back to the idea and concept we were talking about earlier, which is you give something to them, give a man a fish Exactly, teach a man to fish no-transcript. Reference it as taking advantage. People out there listening. I'm going to reference this as leveraging the knowledge that you've been bestowed upon to actually utilize to capitalize on what is opportunistic for your situation Now.

Speaker 2: 43:43

I got to hear your take on this.

Speaker 3: 43:45

Yeah, all right, so I'm going to, I'm going to take away the entire taking advantage. I'm going to. I'm going to make this as simple as possible. We know that if somebody comes across you, if somebody comes across you, if they're going to choose or, let me just say me if they're going to choose me to work on their credit first, the person who spent more money to get in front of them right, to make the offer sound better, but we know this person's going to scam them. And I'm not Right, right, right, only you know that, right, only I know that the consumer does not correct the consumer.

Speaker 3: 44:22

Where the manipulation comes from is when they start playing on feeling right, because we know feeling creates an emotion. Emotion creates an action. Yes, so in, I'm just going to use the credit space for a second. If you see the ad that says we're going to get rid of everything I don't care what it is in 30 days or less, you know, and it's going to have a big ticket number, but we're going to take care of everything. Your life is going to change in 30 days. They're playing on the urgency feeling.

Speaker 4: 44:46

Right.

Speaker 3: 44:47

And so that person is more likely to take advantage and manipulate incorrectly, right. So I look at this as a fight. So I'm fighting to get in front of more people for them to hear my message, because I know that I'm going to serve them right when nine times out of 10, the other people are going to do wrong. So I'm looking to the savior point of earlier. That's what I got in my brain of. I'm the savior because the race to the finish line is I need the client to hear me first before they get manipulated by the person who buys some bullshit. Yeah, that's right.

Speaker 3: 45:18

So as far as like taking advantage and whatever, like sure, but I want to talk about the end part, which is the client.

Speaker 3: 45:24

Because, why are any of us doing what we're doing? Because we know we either have the better product, the better service. We know we could get the job done. We have the more experience, whatever it is, that's right. You know the value ad that you have, and so everybody spends their money on ads and getting in front of people. So I now look at it as a race to say I need to be on as many podcasts, I need to go live as much as possible, create as many reels, I need to spend a little money in ads, I need my website, I need my SEO, because there's other people with either bigger pockets than me, equivalent pockets than me, or they're going to want to take advantage of somebody. So every person I get to save cause they meet me first before getting the person who scams them out of $1,500. That's the win, that's right.

Speaker 3: 46:05

And then they get to spread the message. So now we kind of go over everything you guys spoke about. Back to the ripple effect.

Speaker 1: 46:11

And for those of you that are out there listening to Dylan right now going, but that means I've got to be in front of people. It could annoy my social media following. Well, guys, if you get a message from a friend that says hey, you post too much.

Speaker 2: 46:31

let them know very kindly that it's not for them. Yes, and then just do what I do. And then just do what I do. The friends cleanse never ends. With that being said, I like what you said, so do, and then just do what I do. The friend's cleanse never ends. With that being said, I like what you said so much. And to tail off what you said, because you know I used to get, like, you know, when Facebook came out and I was 12 years old and I just got them. But you know, like when it first came out, I literally people were like you post too much.

Speaker 2: 46:50

Like why are you so engulfed in what I know? Just stop looking at it. Hit the mute button, because that's what I would do. You don't pay my bills and I would never message you. And I would never message you and go. Man, you're posting too much. I just hit the mute button and never tell you.

Speaker 3: 47:04

I mean.

Speaker 2: 47:05

I'm not going to ruin your momentum.

Speaker 3: 47:06

This is where that phrase I've been telling you comes. Yeah, so, before anybody tells me anything right, whether it's right here, whether it's in a DM, no matter what, and any of you that are listening, please, if you take nothing from this, this is the one that you want to hear Consider the source. Consider, okay. So I've been telling you this since you've been there, right? So, everything that happens, consider the source. You post too much, yeah, okay, well, will I trade lives with this person? Are they who I admire and who I want to be? Then why would I consider what they say? Right, and? And so this could get controversial and whatever, but if somebody tells me something I don't like, here's, I'll give it away.

Speaker 3: 47:45

Here's how you know that I don't like what you're saying and I don't respect what you say because I don't respect you. If you give me some advice and I say all right, if I take your advice, would I end up like you, and the first thing is you get offended by it. You don't like you either, exactly, but if it was wrong? But if I said the same thing to one of you and I said if I took your advice, would I be like you? You'd probably like if you're fucking lucky. Do you see what I'm saying? Right, right, so so now everybody just consider the source. When somebody tells you you post too much, your shit's cringy. I don't like your captions, you know, and again we could be petty, but oh, I don't like your captions. Well, I'm sure you don't like your gut either, but you still got that and right strong.

Speaker 3: 48:28

It is what it is yes, but if you want the blanket, statement because thing of the boldness it took for them to say that. So they think that they're comfortable enough with you that they can let you know right there like, oh, like you. You felt good telling me that. So you didn't come with any good intent, because here's the thing you can give criticism, but if you don't have the solution, then shut the fuck up and honestly, brother, even just to take it a step further, if they have never messaged you and said man, man, I seen that shit that you just did that was dope, yeah, and they've never done that, and the only thing that they've ever done was offer you some sort of criticism to get you out of their peripheral.

Speaker 2: 49:04

They just don't want to see you.

Speaker 1: 49:05

Haters gonna hate, and that's it.

Speaker 2: 49:07

And if you ain't got nobody to hate, you ain't doing shit, and if you ain't got no hate, you ain't really that great that's. I mean, it just is what it is, bro.

Speaker 3: 49:19

I just realized that it's a one-liner right now.

Speaker 2: 49:23

I just realized, as I was kind of going through that personal development phase and I was losing friends, and it was bro, it was hurting me because I grew up For sure, you know, like in that, like you know, we're going to sunday dinners and that and the first people that I lost were my family members, because it was like, oh, you're losing weight. Look at him, he's. He's. Looking at his shirt, it's smaller. Who do you think? Who do you think you are, uh, a person that's going to live 11 years longer than? You and not to be.

Speaker 2: 49:46

You know what I mean, you're right but I mean shit man, I feel good in this shirt, why wouldn't? I yeah you know, because the first thing people do is see you did I ever tell you?

Speaker 3: 49:57

or because remember, because I had my guy with me that day in miami.

Speaker 2: 49:59

Do you remember the reason that I was like oh, yeah, I didn't remember until you just said it right now, but he's like he's seen you. He's like I seen you earlier and I seen your traps and I was like what the fuck is this guy doing?

Speaker 3: 50:09

but you know, yeah I was like yo, I just want to let you know like, and this, before I, before I knew he was a speaker, the any of that shit. I was like bro, I was like you're fucking drunk, cause you recognize discipline, right, sure, sure. And so, like I know that that's an attribute of somebody that I admire, genetics, right, I mean that was the first thing.

Speaker 2: 50:29

Don't make me lift a day. You. Discipline has a physical characteristic 1000 and you can.

Speaker 1: 50:37

So comparing let's call it working out to um working on your business, oh for sure, working out gives you pretty quick, uh um verifiable results yes, right working in your business doesn't necessarily have those results. So you've got to be consistent.

Speaker 5: 50:55

You've got to be consistent. You've got to continue to leverage, you've got to continue to.

Speaker 2: 50:59

Consume bro, when we be able to, when we, when, when you, when you go through post edit I'm about to send you my before and after picture and put that shit up in this segment. I was way too easy. I'm going to show you after biggie small bro Like it, smalls bro like it, was it like I was tipping 293 on one, I'm like, wow, you know what I mean. Okay, so at the end of the day, you know, my first results were just like walking on an incline you know what I mean.

Speaker 1: 51:23

Yes, sir.

Speaker 2: 51:23

So my longevity in business is unfuck withable, because I don't give a shit how long it's gonna take, no matter what I'm, if I know what's gonna produce the result, I'm gonna do it. So, to play off of what you said, me getting in front of that right person, spending that extra money, whatever it's really because I care so much, and this is where I had to make a slight separation between how much I care and how much people are going to care about themselves.

Speaker 2: 51:47

If that makes sense, yeah it does the person wants to buy the house? No-transcript. I know that some of my verifiable results when it came to fitness at first were super minuscule, to the point where I could have easily been like, man, fuck this, give me some fried chicken. And I'm about to, because this is way too much shit and I wouldn't have been wrong.

Speaker 1: 52:13

However, if I look before the feeling I I did it to myself, but that's also a testament to, and I believe that, anyone like in bodybuilding. You've got to be so consistent with your eating you're working out it's. It's so regiment that if I could I'd hire nothing but bodybuilders, because I know they at least can be consistent and stick to it.

Speaker 2: 52:39

Listen, not only did I, did I lose that weight. My coach was like fuck it, your genetics are stupid. I need you to do men's physique, classic physique and bodybuilding. I was like what the fuck, don't I just pick one? He's like no, genetically, you're a freak. I want you to do all of them. And I did them all in two years and I won everything up into my pro card. So I went all the way up into nationals and I was just like I don't have to fucking do this. I want to concentrate on my business because I'm so regimented in this. The way you do one thing is usually the way you do all things. I just want to take this focus and move it into my business. Now you said as bodybuilders and how much regiment they have to have. I learned okay, I can do this in my business. Then I got so good, I guess I'd have to say yes, we'll call it consistent.

Speaker 2: 53:25

I got so consistent that I was like, fuck, I can probably get out of my business and make this shit still work. Correct, what do I have to do next? Automate delegate eliminate that's right. Automate, delegate. Fucking. I'm going to write that shit down right now Automate delegate eliminate.

Speaker 1: 53:43

That's right.

Speaker 2: 53:43

And then it's time to regulate. Fucking. Where's Warren G, bro? Because I'm, because I'm telling you right now. See, the one thing that people get addicted to is them being the ones that built it. Yes, and so you know it's hard for us to walk away and not fucking put the camera there, and and then it's hard for us not to come in and go. What the fuck? With the camera there? You know what I mean? Yes, but then you can just be on like fucking laguna beach, chilling, bring it. You know what I mean.

Speaker 1: 54:09

Absolutely, you can do whatever you want and I will tell you, I I built a business just like that in the lending side and 2022 screwed that up for me. I'm not gonna say it screwed it up for me. I take that back well, it happens. Um, I then had to jump back into production after years of not being the head of that, but you can do that.

Speaker 2: 54:31

Not everybody can. I want, I just want to take the time to give you some flowers. I just met you, mark, and I know you're fucking incredible, so I wouldn't even wait to even give you those flowers. We don't do that enough as men for one. So you know you can do that because you've done so much of the thing that it requires to do to have a crash happen Like um. I think his name's Glenn Sanford. He's the owner of Kind Lending. Okay, so take this. Okay, so I read his book. It's called Integrity and he went through something similar to where the market was really, really bad. He got out of the business, he had some health issues and then he had to get back in it. But listen, when he got back in it, it only took him like eight years and the motherfucker made. Like you, in the space that you're in with lending and mortgage and finance man, you have an opportunity, the opportunity to always have to be stepping shit.

Speaker 2: 55:21

Absolutely God damn that shit. I step in it. I could fuck. I wonder what I could invent to make when you step in shit, you know what I mean. Yes, sir, cause, that's where the thing happens. And so now, when? Now when?

Speaker 1: 55:39

I step in shit, I go, man, I wonder what's going to happen now. Yeah, I'm like excited about the shit that I stepped in instead of being pissed. Well, and I think most, the 90% of people are going through any industry looking to not step in the shit. That's the problem. That's the problem. That's the problem. Us, tony, we're looking for shit to step in. It's true.

Speaker 3: 55:54

Bring the fucking pigs.

Speaker 2: 56:03

Yeah, automate us, booty, we're looking for shit to step in. It's true, bring the fucking pigs. Automate, delegate, eliminate and fucking regulate. I'm adding regulate because, seriously, what, what does need to happen is, once you realize all of the things that you need to change and the systems that you need to put in place and the relationships that you need to check and keep out a certain proximity, and the people that you need to make sure that you're around, like when I was on my way up here yesterday, dude, I was like it was clear skies, you know, doves were flying. They were bringing all the way to god. Oh, just wait.

Speaker 2: 56:22

So I said I'm like, okay, I got enough gas to make it, but I'm a little famished. I did a fasted workout in the morning. I'm just gonna stop and eat. So I stop and get myself a little chopped brisket, fucking enjoy the scene. Then, all of a sudden, it's fucking like raining in hell and I'm like fuck man. So I'm like. I messaged him like I'm 30 minutes away, bro, I'll be there, chill out, I'll be there in 30 minutes. Now it's fucking 90 minutes, right, yeah? So I'm like shit. So I get to the hotel. Oh no, I didn't. It was the wrong fucking hotel, because after I got gas I put the wrong shit into the gps.

Speaker 2: 56:52

I just typed the name in. I thought it was going to be the first. The algorithm failed me. I thought it was going to be the first. It wasn't. My dumb ass just followed. The GPS Took me to the wrong place. I'm like Dylan, I'm at the wrong hotel. Bear with me, it's going to be another 30 minutes, I promise. So then I get to the fucking hotel. I forgot that I was hiring a transaction coordinator because I'm going. I got a couple in the pipeline. Like I need another one because we're scaling Sure and I don't want to scale out of my business. You know what I?

Speaker 2: 57:18

mean Yep. So I'm like I just got to do this quick little interview and then I'll be done. About 15 minutes into the interview, power goes off in the whole entire hotel. Oh gosh. So I was like I told them I was about to shower. So I go check the shower, fucking water. So, like I'm just taking a cold shower, fuck it. I go downstairs I'm like, hey, you guys know when the power gonna be back on. We don't know. We're the only. I look outside, they got power next door. I look the other way they got fucking power. We're the only fucking place in the thing with no power. I say all that to say this it would have been easy for me to be like, hey, dylan, it's a wrap, it's fucked up, I'm not gonna be able to do it, right that that shit would have just been easy to do, correct. But because I've been stepping in shit for decades, right.

Speaker 1: 57:55

I was like, oh, it's about to be dope, right, whatever's about to happen, which I'm unaware of at this someone's trying to keep me from doing it, so I'm gonna do it to any best, doing the best I possibly can right, and so you know, we got a little mastermind together yesterday's.

Speaker 2: 58:08

Like I was like, hey, we can do it like this. What if we added that, okay, I'm gonna shoot ads for this, this is how we can do it that way? He's like I can do all that shit for you. And then I was like can we get a? I need a place where I can do a pot on a regular basis. Yeah, he's like actually he didn't, he wasn't like you're on Houston now. Yeah, okay.

Speaker 1: 58:30

But I yeah my wife's from Houston.

Speaker 2: 58:31

Okay, so I'm like so I'm looking like okay, either I'm going to build this entire shit myself. But I got to figure out because I didn't even finish that story. But Dylan was the one who inspired me to create the Loaded Media Group because when I came down he was like yo, you're already dope. Most people won't say you're dope, you're doing this. He's like your shit's dope, you know what you? And do this exact same thing that I'm doing here, but do it in Houston.

Speaker 2: 58:54

I'm like why would anybody tell me that? Yeah, why the fuck would any? And then I was like wait a minute, because I'm the guy that people would tell that to. So let me stop thinking that thought that's right. So we get together yesterday and we didn't have where we're going to go or any of that shit and I go use the restroom and he's like fuck, I got to get this shit together. Opens up his phone and boom, there it is, boom. And here we are today. Wow. And so you know the moral of that story is whatever the fuck you're thinking about doing, just go all the way through that shit In addition, you're right where you're supposed to be.

Speaker 1: 59:22

No doubt Right where you're supposed to be.

Speaker 3: 59:24

That's why it actually matters. I'm going to give you a phrase really Right, there's, there's, there's plenty of information, right, and courses and seminars and all the things, and so everything you guys were saying before. Well, how come the statistic is the over 90% of people, once they're done, being motivated throughout? Yeah, well, it's because they were never taught the right habit of executing on the feeling. That's right, right. And then also operating outside of if you feel like shit, if it rains, if it whatever, because if you can learn the exercise part, not like the physical exercise, but the exercise of taking the action, sure, well, now it doesn't matter. You're not operating from feeling because you know outcome, yes, right, and so so input, output, many different ways to phrase it absolutely.

Speaker 3: 1:00:05

We don't have an information problem. We have an execution problem. So we teach more people how to execute, regardless of how they feel and regardless of the situation and circumstances where people went.

Speaker 2: 1:00:13

well, we're going to be the anomaly guys, just so you understand. We'll bring it to the future as you put enough content out.

Speaker 1: 1:00:19

you're not having to seek those people. No, they're going to find you.

Speaker 2: 1:00:23

It's true.

Speaker 2: 1:00:24

That's right, it's true, and that's why I said listen, either I'm building this shit or it might be a place, because I don hours. You know what I mean. Yes, that's what makes the story dope. Oh yeah, in the beginning I used to drive up to San Antonio every fucking week. I don't give a fuck. You know what I mean. I care about the outcome because there's going to be a kid that sees me that he's going to go.

Speaker 2: 1:00:43

Carlos did that shit, by the way. I got this kid and it happened last month. He's like man, I've been watching all your videos and everything, everything that you said to do. I just did it and I got this deal and we made 10 grand in like three weeks. Bro, wow, he just brought the shit to me. He's like listen, like I watch all the gurus and shit like that. He's like and I love how you always say I'm not a guru, I'm just a regular guy doing what I'm supposed to be doing, and he's like I. He's like when I heard you say that it made me feel and that. Let me know that that was the right. Just like you said, you got to go back into the matrix and find out. He's like I because you kept saying that I felt like I could reach out to you. I'm like I'm glad you did. What do you got Right? That's awesome.

Speaker 3: 1:01:22

And if only that kid knew that he did more for you that day than you did for him.

Speaker 2: 1:01:25

No but that's a confirmation. I'm like I'm like the motherfucker just called me, got the deal already. I'm like what is going on? She's like you're doing what you're supposed to do by design, by design, and so from that day on, just to be like very transparent, probably done 10, 15 deals with people that just bring them to me because they know I'm teaching it but maybe they don't have the capital at the time. Sure, but I'm telling them, if you don't have the fucking capital, still take the action, absolutely, because the action will lead, that's what you learn.

Speaker 1: 1:01:57

Yes, absolutely, that's that's. That's more worth, more than the right now money, monetary value. That's something to teach the man to fish you're going to be able to eat for life.

Speaker 2: 1:02:07

Speaking of reading books, you ain't reading. No, you ain't reading no books on swimming and becoming michael phelps motherfucker.

Speaker 5: 1:02:11

You got to get in this. Yeah, you know what I mean?

Speaker 2: 1:02:14

absolutely, you got to get in this. Well, yeah, you know you're talking all this. Well, what after I learn it all? That's what I'm gonna know.

Speaker 3: 1:02:20

Start it now that's the number one sign that I know you ain't did shit. I gotta know everything before I do it. Well, I've got to cut this thing short.

Speaker 2: 1:02:29

how long are you in town? I'm gonna be in town for the rest of today and half or three quarters of tomorrow.

Speaker 1: 1:02:34

Okay, yes, okay, potentially tomorrow as well. Yeah, I almost want to have you come back to to do a part two of this, where we actually talk about the topic we were intended to talk about instead of all this good shit that we just did, which is fantastic.

Speaker 2: 1:02:47

And I'm super glad that we did. But I would fucking love to come back because I do specifically want to go over the loaded lead generation system. I do specifically want to go over what we're doing at the Loaded Realty Company and I do want to talk about the first time homebuyer program that James Warren Group and Loaded Realty Company can do collaboratively. And tonight, because I'm a fucking superhuman genius. What did I just say? Superhuman genius, that's what I meant to say. You're going to teach me everything that I need to know about loan buy. You're going to teach me everything that I need to know about Lombok Facts and I'm going to find out how to incorporate that into this super fucking funnel that I just built and we're going to help so many people. I like this Because that is the. That's the name of the game. That's the name of the game.

Speaker 1: 1:03:25

Yes, help enough people. Get to where they want to go and you'll get to where you want to go.

Speaker 2: 1:03:29

That is fucked up. I I believe you just said that shit because. I was literally. I was about to say good old Jim Rohn yes, If you just get enough people what they need, as a byproduct, you'll get what you need.

Speaker 1: 1:03:43

And, on that note, ladies and gentlemen, thank you for tuning in to another episode of Key Factors Podcast Real Estate AF, where the AF stands for and finance you guys. We'll catch you on the next one. If you're still sending out pre-approval letters and praying your realtor, send you the next lead. You're already behind.

Speaker 4: 1:04:15

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Speaker 1: 1:05:12

Sign up for your demo with our team of innovators. If you're still sending out pre-approval letters and praying your realtors, send you the next lead. You're already behind.

Speaker 4: 1:05:17

Top producers are winning because they're giving their agents more than just rate sheets and donuts they're giving them LoanBot. With LoanBot, you can offer realtors a white-labeled, co-branded digital mortgage tool that they send straight to their buyers. It's like giving them a mini loan officer in their pocket, available 24-7, fully loaded and branded with your name and their pocket, available 24-7, fully loaded and branded with your name and their trust. Buyers can self-diagnose, compare loan programs, check real numbers, search properties and explore down payment assistance without blowing you up at 10 pm. And the best part you see everything, every scenario, every lead, every milestone. You're looped in the whole way. Loanbot isn't a widget. It's the referral machine you've been waiting for. Here's the deal. Your realtors can get it from us directly for $9.99 a month, but it'd be in your best interest if they got it from you. Either way, they're going to get it White-labeled, co-branded, transparent and more. Sign up for your demo.