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Key Factors RealEstateAF
Educational Podcast for Consumers, Mortgage & Real Estate Industry Professionals. We'll Talk About It All! Key Factors podcast, powered by https://ReviewMyMortgage.com . Your Host Mark Jones invites Industry Pros to help uncover & educate on the key factors of various topics. There’s something for everyone so let us be your guides and get educated. Subscribe & Follow on Spotify, Apple Podcast, Facebook, Instagram, & all other podcasting platforms. Host : Mark A Jones Founder of ReviewMyMortgage.comProducing Branch MangerSr. Loan Officer. NMLS ID# 513437NMLS Consumer Access: http://www.nmlsconsumeraccess.org/Powered by ReviewMyMortgage.com
Key Factors RealEstateAF
You Won't Believe What Happens When You Invest in Yourself - Texas Real Estate
What ignites a relentless pursuit of success? Join us for an inspiring conversation with Rudy Sedatnil, a seasoned real estate agent who shares his incredible journey from the watermelon fields of California to becoming a standout figure in the real estate world. Rudy’s story is one of perseverance, resilience, and the power of mentorship. Influenced by his grandfather's work ethic, he overcame a series of life adversities, including a legal battle and financial struggles, to craft a successful career driven by passion and integrity. Rudy's experiences teach us the value of transforming challenges into stepping stones towards achieving greatness.
Rudy’s transformative journey illustrates the importance of relationships and seizing opportunities. He delves into how he nurtured client connections, turning simple interactions into lucrative, long-term partnerships. The episode emphasizes the significance of understanding one’s purpose and the power of a proactive mindset, whether through creative real estate strategies or by leveraging social media to stay relevant in a competitive market. Rudy's narrative is a testament to the potential of hard work and authenticity in building a lasting legacy, resonating deeply with both seasoned professionals and newcomers in the field.
As we wrap up our conversation with Rudy, we explore the importance of personal growth and resilience. With anecdotes highlighting integrity, reputation, and the need to embrace vulnerability, Rudy encourages us to reflect on our own stories. He inspires us to step back, recharge, and face the world with renewed purpose and passion, reminding us that success is not just about financial gain but also about the legacy we leave behind. Whether you're a real estate veteran or just starting, this episode is sure to motivate you to pursue your own journey with authenticity and determination.
Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.
and you can move that thing around wherever you feel necessary. All right, I'm good, right there, got it, got it yeah, yeah, yeah yeah, come to me, j JC. Yeah, I'm going to leave the jacket on. I'm cold Anyway, but with these discussions, we want to give the folks as much of you as possible. Gotcha, the idea is transparency, very Sharing your journey, your story, and we will make it impactful. I don't think that's going to be a difficult concept to grasp in this Awesome Well.
Speaker 2:I'm ready?
Speaker 1:Okay, JC, I'm ready when you are. Give me hold on just a moment.
Speaker 2:Let's go to church. Key Factors Podcast. Here we go in three, two, one.
Speaker 1:Welcome back to another episode of Key Factors Podcast Real Estate AF, where the AF stands for and finance, and I'm your host, mark Jones, and we are powered by ReviewMyMortgagecom, the largest index of mortgage programs in the nation. And on the past couple of episodes, we've been talking about business planning. We've been talking about people revving up, getting ready for 2025, talking about consistency and game plans and what it takes to be a top producing agent despite the market conditions. But I want to change the pace a little bit today. Every so often, I come across someone on social media in passing that I just need to hear their story and after hearing their story, I just have to help you guys hear their story as well. So today I've brought along a guest. Just recently got an opportunity to meet him last night at EXP Mixer and I'm excited to share some discussions with him today. So, without further ado, I want to introduce Rudy Sedatnil.
Speaker 2:How are you doing? I'm doing good, mark. Thanks for inviting me, of course.
Speaker 1:Of course this is so cool, isn't that cool?
Speaker 2:Maybe a KSAT or somebody will pick me up.
Speaker 1:There you go. You never know, you never know, yes. So, rudy, if you could, just to kind of kick this off, tell us a little bit about you first, and then I want to dive deeper, go further back. So right now, who is Rudy? What are you doing?
Speaker 2:Yeah, so Rudy is a very transparent guy. It's crazy, right? Because where I come from and where I'm at now, man, I wouldn't trade it for the world. You know what I'm saying. So, uh, first of all, I'm a father. Uh, man, that's the biggest thing. Um and the other thing is. The second thing is uh, I'm a real estate agent, that is a hustler, and that's key, um, because I provide for my children.
Speaker 1:Yeah, but I'm very open.
Speaker 2:I'm an open book, very transparent, because I had a journey and I think we all have a journey right and that's great that I get to share it right. I mean, there's a lot of people that know about it, but now I get to share it with more people, Absolutely.
Speaker 1:Yeah, Absolutely so in real estate. How many years you've been doing real estate?
Speaker 2:Yeah, so it's going on my 13th year already, okay.
Speaker 1:Okay. It's been and not a single gray hair on this guy man. Not a one. I'm going to be 50.
Speaker 2:Love it. Yeah, oh my God, yeah, that's right yeah, 50 tatted and self-employed. Yes, Making your own way yes definitely so.
Speaker 1:let's get into your journey how you became a real estate agent prior to that. Where'd you grow up?
Speaker 2:Where are you from? Yeah, so originally I grew up in California, okay, and then at the age of 12, my mom picked us up and we kind of came down to the Valley and, man, that's where the hard work came. So my grandpa was the one that and he put so much in us, which is crazy. So, and if I get emotional, it's all good right. Hey man, I'll be right there with you, you know so.
Speaker 1:So my grandpa, Matter of fact, I haven't had my testosterone shot, not till tomorrow, so we're good, we're good, good.
Speaker 2:So. So my grandpa, um, we lived on a ranch, which was crazy, right. So, um, our summers, we didn't have summers, we worked out in the fields. Uh, man, I did pick in. Uh man, there was all kinds of stuff. It's crazy, right. So at 13, I was working in the watermelon field. Okay, so at 13, I was buff, man was buff man Like super buff.
Speaker 1:It was crazy, right that hustle muscle? Yeah, definitely.
Speaker 2:But man, the thing is that I'm so humble from where I grew up at, and you know, my grandpa put a lot of work in us and that's where the work ethic is and the thing is the craziness because I can never stay still Like I always got to go, go, go, go and try to figure out what's the next thing. What's the next thing? You know what I'm saying? Then my daughter's like dad, like you got to chill, like we're watching a movie. I'm like, yeah, yeah, it's cool, you know what I'm saying.
Speaker 1:So yeah, definitely, no, I definitely relate to that. So once you made the transition over, you learned plenty from your grandfather and you grew up, and how did you make it to San Antonio?
Speaker 2:Yeah, so, man, it was crazy. So I was 21 years old and got kind of sidetracked, you know, and I decided I was going to move to San Antonio and I got here and it was worse, man, I fell into some some deep, deep stuff, right, yeah, and when you say deep stuff, just because we are being transparent and I've told my story here before in regards to the extracurricular things that I was doing, that, essentially, at a certain point I had to go.
Speaker 1:This shit is going to have me winding up dead in jail or worse, and it, cognitively, is something that you have to make a decision to get away from, actively get away from but go ahead, yeah.
Speaker 2:So I came to San Antonio and then I started running with the wrong crowd and I got you know on some stuff and and you know, by the grace of God, it, it, it was done. You know what I'm saying Like, uh, god got a hold of me, shook me and, man, it's a whole different animal. You know what I'm saying. And I look back, because I talk to my oldest now and she's like Dad, you know, and I'm like, yeah, like there was one time I was driving around San Antonio and it took me eight hours to get home and I didn't know where I was. You know what I'm saying. And so I look back and I'm just like man. And then the crazy part, like I'll just tell you all in a nutshell, somebody said oh well, let's go to church, I'll go, but don't expect anything. Yeah, well, then all of a sudden, I'm in church, I'm sitting on a board, I'm a this, I'm a that, and then, anyway, anyway, so here I am now, right, that's right, that's right.
Speaker 1:Yeah, well, I mean, that in itself is something to hone in on, because I will. I'm going to take a leap of faith in saying that most folks that have become successful at their craft, whatever it may be, at some point in time had a reckoning, had something happened to them that they had to make that decision to change paths, change courses. But it also speaks to the person in itself that you push the boundaries, you go that extra mile, you hey, don't look behind that curtain. I'm going to take a peek. Why? I don't know. I don't know why we do what we do, but we end up learning and growing a little bit faster, more than most, simply because we are, I don't want to say, unafraid. It's like this restrictor has been taken off off the governor, the governor uh, like when you take the governor off of a go-kart and it goes faster. Well, that's that's kind of how we roll, if that makes sense.
Speaker 2:Yeah, so it's you know. Let's talk about how what things happen, right?
Speaker 1:So, so, so now, yeah, so now comes the good stuff right.
Speaker 2:So I got my life together Not perfectly right, but I found a passion and I became a lumber salesman and it was crazy Like I was selling like lumber packages, big ones for big houses, and when the recession came like it came, so quick and long story short, the company I I was at, a bunch of guys jumped and I was the last guy in the totem pole and I jumped. Well, when I jumped, heavens would I know that I would get into a non-compete and got sued lawsuit full-blown lawsuit lawsuit, wow.
Speaker 2:And I get a call from an officer and says hey, I gotta give you this. He's like it's kind of weird, cease and desist. It's just weird, I've never done this and I was like, okay, so I get it. I go to the company and it's like, hey, just let me go, don't worry about it, I don't want no issues. They're like no, no, no, don't worry about it. Okay, another time again I go back. They they're like no, no, no, no, don't worry about it. Long story short, I find myself in court One day. Eight hours I'm on the stand, I get through the ringer and it's crazy because through that process to get there, I'll never forget, like just walking out of my mailbox and tons of letters of discovery and blah, blah, blah, this and that.
Speaker 1:Now, mind you, this is civil court, not criminal case law, right? So, essentially, they're not going after you to put you behind bars. They're going after you because they're trying to take you for all your worth. Yep, exactly.
Speaker 2:Go for it. And it got to the point like you've ever heard where people say like, oh, you know, they're getting sued and they get sick. And well, that was the guy Right. And it got to the point where I was just like miserable, I gave up. And, long story short, we get to court, go through the process. The judge is like what are you doing to this guy? Like he's just a sales guy. Dismiss, pay him a little bit of money. It was done. Dismiss, pay him a little bit of money. It was done. And attorney said like hey, they may come back again. Well, lo and behold, weeks later, federal. Oh, I was like wow, but not me, it was me and some other people right, sure. So luckily, the judge over that one, before even getting to go, he sees it. He's like, guys, you already took him to this. And the state said, no, like it's not happening here, right. So it was a two year process.
Speaker 1:And I want to hone in on something that you just mentioned, which is the idea of going through that level of stress within your world that you are not used to whatsoever.
Speaker 1:It is a game changer. Why we're not attorneys? We don't know any of that jargon and stuff, we just know that somebody is after us and they've got all of this literature to prove whatever their case is to be true, whatever their case is to be true, and you mentioned that that brings upon this health sickness, this drain on your wellbeing, and I can see that not just from this scenario, but there's plenty of folks out there that are going through something that is paralyzing them, paralyzing them from doing what it takes to be them each day eating right, working out, sleeping right and it diminishes your well-being and at a certain point, that person is either going to slip further into this abyss or they're going to change their course. Was there anybody in your life that helped change that course? Because I mean, at that point, when you're going through this two-year period, it's like woo, the blows have finally stopped Bang, you get hit with something else.
Speaker 2:Yeah, it was, you know, the crazy part. While going through this whole process, right Like I was defeated, I was already like depressed and I would actually part my vehicle on the side of the street and there was a reason why I did that so that the repo guy could just come and pick it up easy you had already assumed had this idea of that?
Speaker 2:yeah, because it just kind of like I didn't know what to do anymore and and I would wake up every morning and I would open the curtain just to see if the vehicle was, because I had everything racking up right and when this finished it was crazy, it was like like it was done big old wait yeah.
Speaker 2:And then I was like I got offered, like hey, come back to the industry, and I was like, nah, I'm gonna pursue something else, and I was kind of like waiting and I was like god what do I do? And it was like oh, real estate. I was like all right, I'm like well, I'm not a tester you know, I'm saying I'm a people person, I'm street smart, I'm you know, right and uh started studying, started getting all my stuff done and get ready to go take the test and driving in the morning I'm like oh nervous.
Speaker 2:I'm like I'm not a tester, you know what I'm saying. And then I hear something and it's like right and sure enough. I'm like, all right, cool. I get to the place and they're like oh, you have your id. I'm like, huh, oh man, I forgot my idea I was like oh my god, so so many things happen. Right, sure, got everything situated, took the test. Thing pops up. It's like oh, you passed, I started crying.
Speaker 1:I'm like what I passed. You know what I'm saying. You're like oh, it's me. Those tests, man, I remember. Matter of fact, I'm getting ready to retest 63-7 for securities license to be able to trade, and you study, you do all the studying, oh my God. Then you finally get there, you hit submit and it's like this moment that just freezes in time and then it pops up. It tells you whether you passed or failed. Right now there is no grading your test. There is no. We'll call you tomorrow, you know when you get up, whether you passed or failed. So at that point you passed, I passed.
Speaker 2:And I'm just like, is that right? And she's like yeah, you passed. I was like all right.
Speaker 1:Let me get the fuck out of here I.
Speaker 2:I'm like ready to go, like it's a new start, right. And it's crazy because then I had been shadowing during that time and I was a guy that would show up at seven o'clock. And the reason I shadowed was because when I got my license, I didn't want to like drain somebody out, like hey, what do I do? Right. And I got the opportunity to shadow for like five months and then comes out and it's like, hey, great, you know start and. And back then it was like 80,000, 75 sales prices.
Speaker 2:I was like yeah, you know what I'm saying. We get some money and then and Mark, he was crazy, cause I was shadowing for all these months I didn't have an income. I'm just like man, I was behind on everything, but I knew at some point like hey, things would turn around and and I started getting clients and stuff like that. And then let me tell you a story.
Speaker 1:That's just before you do, I want to. I want to hone in on on on something that you mentioned there that comes up quite often amongst the top producers, the experts, is the idea or the lack of drive that the newer to the business, loan officers, have or don't have in the idea of shadowing. It's like whatever I do, I need to get paid for it. Yeah, but have you really put in the time to even learn your craft? And many of us did shadow as we were going through the ranks, so to speak. Go ahead.
Speaker 2:Yeah, and and and again. The, the shadowing was more for me because I'm I always want to learn and I want to make sure, because, at the end of the day, like again, like I said, I didn't want to be draining somebody and be like hey, like can you help me, Can you help me, Can you help me? Right, and I started getting you know business and and, and then it was crazy, Cause I'm, I'm, I'm at home cutting my grass and and I'm just like man, everything's piling up. And I get a call from the loan officer I was dealing with and I'll never forget this.
Speaker 2:And to the day, like some people have heard, where she calls me and she says, honey, green hair, purple hair, red hair, I don't care, All your deals are falling apart. And I sat there and I said, no, they can't, I need the money. She's like, well, I don't know what to tell you, honey, she says so-and-so bought a ring and his debt to income and all this. And I just was like man, I need these deals, Like I'm behind on my mortgage. I it was like man, I need these deals, Like I'm behind on my mortgage, I'm behind on everything, and think about it.
Speaker 1:I just got out of everything else right, yeah, and I sat there.
Speaker 2:She's like, well, I don't know what to tell you. And so I had met somebody prior to that, like a week before, and you know, had come over to the office and was kind of cocky and I was just like, yeah, yeah, yeah, and you know, everybody promises of the world, you get with me, I'm going to take you to the moon, and blah, blah, blah.
Speaker 1:You know what I'm saying.
Speaker 2:Absolutely yeah. And at that point I had to make a decision and I said, man, you pick up the phone and you call and you just say, hey look, I need your help. And that's what I did. And I called and said, well, I got some deals, I'm behind on my mortgage and I don't got no money. And you know, so, was it that person? Yes, cool, yes, and it was crazy because he helped me out, good guy, saved three, three out of five, had some money. I think I had like, when it was said and done, like 4,200 bucks. You know what I'm saying.
Speaker 2:So I was excited and, um, help me out. And then I said look, I'll do whatever you tell me to do and I'm ready. Right, and you heard right. When they say the this is when the student is ready, the teacher will appear, that's right, that's right, I was ready, and, and so I started doing everything.
Speaker 2:He starts telling me he's like hey, you got to do this, you got to go out and find people with 620 credit score 640. And I went out and did it, and now is where the real journey starts, right. So I got a little bit of business going and then I'm a diehard Saints fan.
Speaker 1:Yeah, who dat, who dat Baby?
Speaker 2:yeah, so I end up getting invited right on this awesome Sunday night game and it's crazy. So it's dane schrader, ken davis, patrick conaway and there was another guy on there and we get to ride on this awesome thing and and and I get there and I'm just like, oh, my god, like who are these guys right? And and I sit down in my chair and I'm just like.
Speaker 1:Now where y'all drove to the stadium.
Speaker 2:No, no, no, no. So apparently I call in my coach, you know, and saying he had, he had gotten some big old thing on auction and it was a private jet thing it was so cool it was so cool.
Speaker 2:It was like it's it's get ready, man, it's going to blow your mind, right. So I sit down in the jet and I'm just like, wow, this is cool, right, and and. And. But I remember like, okay one, you just be quiet, you listen, they make more money than you and that's it, right, and. And everybody's talking and I'm just listening, I'm just like glued in, right, absorbing.
Speaker 1:Yeah, yeah, yeah.
Speaker 2:And even at this time, ken Davis told me once he's like I remember you were sitting there and you were just taking it all in. I could see this in your eyes, right, because I just wanted to know, of course, and we go, I spend the whole day and we're flying back and it's like 1 am in the morning, right, and Dayton Schrader knows this because he knows it right.
Speaker 2:And he gets up and he's like hey, guys, we're in the top 1%, we make a lot of money, so when you guys get off, make sure you tip. I lit 200 bucks a piece, man. I reach in my pocket and I had 20 bucks Mark and at that point I said, man, what is going to fucking change? So the door opens, man, and I can just chat to my car and I sit there and I'm like it's one 30 in the morning already and I sit there and I was like, man, what's going to change? Bro? You got 20 bucks to your name and you're trying to make it to next Friday and just to put gas. And that was it. And after that, like something hit me and I said they put their shoes on the same way, they put their pants, the emails go the same way, it doesn't matter.
Speaker 2:I pick up the phone the following morning I'm in my office. I'm starting calling all kinds of real estate friends. I'm like, hey, I'm starting a team. I'm starting a team. And everybody's like, man, what are you doing? I'm like, yeah, and it's so crazy because from that point I never looked back and the amount of money I've made has been crazy. But it was one, that one little thing that triggered when I reached in my pocket and said I'm broke, man, I'm fucking broke, yeah. And then I go back and I, you know, I go back and I look and it's just like wow, and then I started getting into coaching and everything like that. And then you know, you start making some money and you're like I'm good, right, so Dayton's getting ready to interview me. I totally remember and it's crazy, right. So I had a, had a conference with him and I had to send him all my paperwork, and so he's like oh.
Speaker 2:I was like, yeah, Dayton, I got some money. Like oh, yeah, got some money. He's like, but um, you're one flat tire from being broke. And I was like no, no, no, no, I got money in the bank, so I didn't get it what he said.
Speaker 1:And at that time. There's plenty there that I'd like to dissect. In regards to what took place, what was happening, why that was so impactful in your life at the time, based on what you've had gone through thus far, Nothing but adversity. Everybody's against me, and I'm sure that was the mindset, because it's like Jesus Christ. At what point in time are the blows going to stop? You finally made it out of that. You're changing your life. You're, you're. You're changing the course and direction that your sales are headed. You get in the room with the folks. That that was the goal all along getting into this business.
Speaker 1:In any business entrepreneur mindset, I would like to get into the doors and the rooms that I never thought I could. And you are soaking up and instead of being on the plane and acting like you're somebody else or pretending to be at work in this facade the idea of fake it till you make it With you you're soaking it up like a sponge. You're taking everything that they have to give and for the folks out there listening, this is way more common than you think Top producers, successful business owners, entrepreneurs more times than not, they're going to share their story. They're going to share their trade, their craft, how they do it, et cetera. It gives them just as much gratification as it should you, hearing it soaking it up and with your situation, it hits you like a ton of bricks, guaranteed. It was like this moment where you were like shit, they're going to out me. I'm about to be discovered for what I am or, at the time, what you believed you were and that I would imagine was probably I'm not worthy. I would imagine was probably I'm not worthy. That being said, you fast forward, you start doing the things that it takes to become a top producer, Before you even knew that this is the right way to go about it. You know, damn, all that. They're doing these things, I'm going to do these things, Yep, and fast forward.
Speaker 1:I would imagine that you've got a pretty extreme gratification, not only for that moment, that story, what you went through, but for the people that didn't judge you for what you had in your pocket at the time. Yep, they saw the potential, they saw the time, they saw the potential, they saw the hunger, they saw this man that was sponge worthy and they, they, they said, okay, that does not change how we view you in regards as the whole, Um, and I think that that's powerful in many eyes, because most are scared to even put themselves in the situation like that. Many would have said I'd love to go on that with you guys, but they'll make something up. Why? Because they don't want to be discovered For you. I think maybe you were even too naive to think about that concept. It was just like I'm fucking flying by the seat of my pants. Let's go.
Speaker 2:Yeah, and it's you know, it's crazy because that day changed my life. And it's crazy because you post it on Facebook and it pops up as a memory and you look back and you're like, wow, it's like, but I remember just sitting there and just absorbing it and taking it in. And then, when reality hits you, it's like, hey, you're broke, like you're literally broke, and then sitting in my car at 1.30 in the morning and just be like, well, it's going to change. And now it's like. You know, it's so cool because, like I'm consistent, everything I do it's like my business is 98% referrals, like that's it. You know, and the key of everything from that whole experience was me not letting it go to waste, right, Absolutely.
Speaker 2:Because here's what happens, right, here's what happens, and let's be very open, right? People go to church and they get all fired up and they come out and monday comes and life hits them like you know what I'm saying absolutely they go to the conference and come back and they're all excited. Nah, man that's right, that right.
Speaker 2:There was like boom. And here I am eight years later and never look back, right, right. And that's the crazy part, because the craft like basketball players, football players, everybody works on their craft. But as self-employed people, we don't want to work on our craft and we have to, you're exactly correct, you know like, hey, you're the best pen salesman.
Speaker 2:Like, sell me this fucking pen. Yeah, check it out, it's white, it's got this, it's that right. But people don't want to do that, right, right, people don't want to do that, right, right, they just they get so nervous Like, hey, you're, you're, you're a product, you got to work on it, right. So I'm consistently working on myself, like, hey, like I want to be the best, like I want to be the best, like, when you talk to me, like you can fucking feel my energy come 100% and be like, oh man like.
Speaker 2:I want to. I want Like hey. Like what do you? You know your first time buyer. Cool man, let me ask you, did you serve in the military? Yes, oh man, thanks for your service. Like hey, so VA, and you got to know your craft right. Like hey, fha Well, three and a half percent conventional hey, up to 520, you know all that stuff. You got to work on your craft.
Speaker 1:Yeah, you know to do all that, and that that's the piece right there that I want to. I want to dive into a little bit. Um, just had a meeting with my loan officers. We went over our our uh 25 business plan and uh, prior to that I was listening to a podcast Patrick David PBD podcast and uh, he mentioned something that stuck.
Speaker 1:Now, this is not something that is profound unless you make it profound, meaning take it and actually apply it.
Speaker 1:And he said you are one relationship away from your life changing and it's like, well, what do you mean? You were one relationship away from your life changing and had you not had that experience, and reached in your pocket and went, oh shit, I don't have that. Then taking that experience and using it as the fuel that fucking made this engine go. That happened from one instance, and I'm sure there has been plenty of other instances where that one next relationship changed your life as well. For the folks out there listening, the idea behind having opportunities to have that next relationship change your life you've got to put yourself in the position for that to happen, and what you're talking about is the consistency of doing these needle moving activities, the idea of working on your craft and studying your craft so that, when that opportunity comes about, you can actually rise to the occasion, show that you are the expert guide and, with a clear conscious mind, body and soul, advise these folks to the point that they go damn, that's our guy moving forward, you know you hit something, right.
Speaker 2:So craft relationships this is where people don't understand, right. Relationships are key, right? So when you're running that 98% referral, it's insane, right. And I'll tell you something, because I was selling a commercial building off of Hildebrand, I remember, and this guy called me and says hey, I want to see it and all that, right, yeah, had to be the best at your craft, right. Never met him, show up. Boom. Well, guess what? 10 years to the date, Almost still my client. Guess how much he's purchased with me in 10 years? No clue, I mean 29 million Wow.
Speaker 1:One year, one person, one relationship that changed your life. Yes, and his mind you, because he wouldn't have continued to come back had you not provided the value that you did.
Speaker 2:Yep, and the crazy part, he's a business guy. Yeah, he's very wealthy, and that relationship off of a phone call and it's like wow, and then I've built more relationships of just people, right? Right, another one gentleman guy walks in suitcase, sees me. He's like this guy's all tatted up. You know what I'm saying. It's like no, he's like I've got. I remember he's like I got 800,000 in the bank. I want to buy rentals. And I looked at him and said, first of all, I'm going to be very respectful. I said you're old. Why do you want rentals? Do you want people to call you to tell you that their shitter is plugged up? And he looked at me and was like well then tell me what to do. And I said, yeah, let's take the cash. Buy some houses, owner finance, buy him cash, put him owner finance 13%. He's got a nice portfolio. Now See what I'm saying.
Speaker 1:So, taking what you know about the idea of making money with money and you learn that in real estate, you learn that lumber sales all of the things accumulated to go. You know what? This is what his goal was. He thought he knew best and because he had the money, if he talked to anybody else, they would have went. Okay, sounds good, let's go. But with you, you stood behind what you believed in the advice that you were about to provide.
Speaker 1:Because he doesn't do real estate. Yep, however, he made his money. That's how he made his money. But he's coming to you because he doesn't do real estate. Yeah, he made his money, but he's coming to you because he doesn't do real estate. He wants to get into it. You're telling him this is how you do real estate, the way you're trying to do real estate to get that goal across. Not I'm here to make the next buck, no, I want to help you build your empire. But this is probably a better route.
Speaker 1:And the idea of him owning those rental properties, having the property maybe make a little bit of margin. Each month he pays his taxes, so he gets the write offs over here, dealing with all this bullshit. I've been a landlord, I get it. It's not always as difficult as they make it sound. I will tell you that right now. But the idea of something he probably never even fathomed was let's buy this, turn them around and sell them to someone else that maybe can't qualify, maybe doesn't know what they want to do themselves. Yep, and I become the bank themselves. Yep, and I become the bank. So not only is he getting to retain a home until it's paid off, but he's going to make the interest based on an amortization schedule where, just in case you guys don't know, he's going to make his money before you pay that off, money's made up front, essentially, when you are in a mortgage loan. Did you know that mortgage comes from the term death contract?
Speaker 2:No.
Speaker 1:Oh my, did you know that? No, I didn't, I found that out the other day and it was like I sent it to all my loan. I was, hey, you guys ready to go give out some death contracts? They were like what are you talking about? Yeah, the term mortgage comes from death contract. Wow.
Speaker 2:Weird, yeah, and, and you know the cool part like he built a portfolio and then we did some other stuff and then he ended up purchasing a 30 unit hotel in Carrizo spring that still runs. So you know and I know that down the road, when he's ready to sell them and to sell it, we've had a great relationship like two different people right Sure. He's older gentleman comes from money.
Speaker 1:Probably doesn't have no tattoos.
Speaker 2:Doesn't have any, but loves me to death you know what I'm saying? Yeah, Like hey, I mean it's, it's. It's all about the craft.
Speaker 2:Like you you, you, you, you want to go into a room where, like people, like walk into a room and be like, oh there's that, dude, you know what I'm saying? Correct, you got to your presence and that's why you got to work on your craft, like, that's why football players work on their craft, basketball players work in their craft. I mean, everybody's got to work on their craft, because if you can't, then how are you going to be able to speak to somebody that makes a lot of money? Good point, right, and here's something that I'll show you. Mark, that is crazy, right. So in your business, right, everything is a circle. Okay, it's a circle. Right, everything's a circle, right From the call, the person that says, hey, I want to get qualified, right, boom, they get qualified. They give you all their information, right, and when people don't work on their craft, they take you all over the place.
Speaker 1:Oh no, real estate's the same thing. Where's your damn process? It's the same thing. Where's your cycle? Absolutely.
Speaker 2:Yes, sir, it's the same thing. And what happens is people want to take everybody on a roller coaster, right, it doesn't matter if it's a $100,000 buyer or a $ two million dollar buyer. They're like, well versed, they know all this stuff that you can't you know. But it's a circle, everything is a process. Right, process is the same. You talk to them, the same, doesn't matter. And what happens is a lot of people, when they don't work on their craft, they're all over because they they start switching stuff up. They start saying, oh, you know, and then it's crazy no, that's right, that's why the craft is important, right, that's why it's. It's like hey, sell me this pen. Yeah, it's white, it's badass, it writes, it's actually a nice pen.
Speaker 1:So that's the key is like work on your craft, honing in on it and falling in love with what you do, whether it has gotten you to the place that you want to end up or not. It's what you chose. So don't do it half ass. Do it with your whole ass.
Speaker 2:Man, that's funny, because now okay, now, so you, know I can preach right, so it's crazy.
Speaker 1:Take me to church.
Speaker 2:So so here's, here's the thing right, like people want to do things right. The way that people want to do it is like, oh, I'll put one foot in and I'm going to.
Speaker 1:I'm going to add to that Okay, people want to do things. Nah, they want to try things. Okay, because there is a difference, and I think our great Yoda said it best when he said there is no try, there is only do or don't. Do or don't do Wow.
Speaker 2:So, and that's crazy, because for me, no, it's two feet in. I run a business, not a hobby, boom.
Speaker 1:Yes, sir.
Speaker 2:Yeah, you run a business. Yes, sir, like I'm a business guy, my hobby is tacos.
Speaker 1:Baby, I just thought of another quote Jay-Z said I'm a businessman, so let me handle my business man.
Speaker 2:Yeah, that's it right. So think about it. A business pays you, a hobby doesn't no? So why are you going to do one foot in and one foot out?
Speaker 1:That's right, because you got to spend money to make money and some people don't want to do that Some people aren't willing to do that, yeah, you are correct, even when they know that that I've been told by this person, that person, I've seen this person. I'm not willing to do that. Why Fear? Maybe I don't know? Do you not believe in yourself enough that, hey, maybe I don't know? Do you not believe in yourself enough that, hey, at the end of the day, even if you fail, did you learn something?
Speaker 1:I've talked about this maybe a couple of times, but the idea of flipping properties comes about, and my wife and I had always used our primary residence as kind of like the flip concept. We live in it for three years, we'd move to the next one, we'd hold on to it, rent this one out, we'd buy the next one. We'd hold on to it, rent this one out, we'd buy the next one that needed plenty of work. We'd go in and rehab it completely, live in it for two to three years, hold on to it and move on. That's how we built our portfolio. At a certain point in time Then fast forward and we got the opportunity to start flipping some houses. We had some money tucked away and it was like you know what, let's take a crack at it and people would say well, what happens if you, if you fail? I mean, I've heard of people losing their ass on that. Oh yeah, and for me, the philosophy behind that is look, I went to college, uh, didn't graduate, but I went to college, I paid, uh, I don't have any more student loans left, nothing like that but I paid a pretty good penny to go to college and be a part of that. What was preached to me? Go to college, go to school, get grades, et cetera, et cetera. But the idea with flipping property or any kind of risk that you take utilizing your investments, your ass is on the line, basically by you.
Speaker 1:Let's say that first flip that we did. Let's say we lost 10 grand, 20 grand. Are we going to go, damn, we lost our money. Let's take our toys and pack up and go home. Or are we going to go? You know what? That was a $20,000 lesson that we probably couldn't get in college. Let's take what we've learned and do that shit again the right way and better, and not do the shit that we did just now that allowed us to lose the 20 grand. So did we lose 20 grand or did we get a $20,000 education, $20,000?
Speaker 2:education, the mindset, mindset, you know. I want to go back to something that you just said. That's really important, right? I think growing up, a lot of people were told hey, go to school, graduate, get educated, and then you go work for somebody for 50 years and then you die. Right, it's crazy, right, absolutely Like, no, like that's not it. Like what God gave you. You go out and do it and that's it. Like simple as that. You treat people right, you learn your craft, your biggest. Why is why?
Speaker 1:Why are you doing?
Speaker 2:this, that's right, Like if your why doesn't make you cry, then fuck it's not big enough.
Speaker 1:It's not big enough. Oh, I like that. Yes, sir, it's not big enough.
Speaker 2:And that's the thing that I think a lot of people don't check their why. They just like, oh it's cool, right, because the why it's got him really man, like you know, it's crazy, right, because I've sat down with a lot of people and and I try to teach them, because I'm going to give you everything I've got, like, at the end of the day, there's no secret, I'll collab with you. I want to sit at the table where people make money and not talk about people. That's what I want to do, amen, and and it's funny because you ask- them what's your why?
Speaker 2:oh, just, I just want to have money, like, no, like. What's your why? Like what is it? You know what I'm saying? Like for me. You know my kids are my wife. You know that's the biggest thing. That, and because, at the end of the day, like I didn't have the soberspin, I had to work hard like and back in the day if I wanted to go from payless to rebox. I had to work in the fields you know what I'm saying?
Speaker 2:yeah, and and the part that, if I can get to somebody to understand, this right works so fucking hard that you don't have to be checking your app to see if you can even afford Chick-fil-A, like it should be a point where you're like, don't got to check your bank account. You know you can strike the check and it doesn't affect you, right? And and another thing that's really important, mark, that I really see that a lot of people don't know. They don't know what they're worth, how much they're worth. That's very strong.
Speaker 1:That's very strong.
Speaker 2:And here's the thing, right. So sit down with somebody and be like okay, well, how much did you make last month? Oh, I made $9,000. Okay, $9,000, all right, so let's break it down. So by the time you took it all, put it all, broke it down about 6,200, right, yeah, but I made 9,000. Okay, all right, so what you got for the next 30 days?
Speaker 2:Oh I ain't got nothing. 60 days, nothing. 90 days, nothing, 120. All right, so let's break it all down. That's right. 120 divided by so, my friend, you're worth seven bucks an hour. How's that? Look, that's strong. Oh, no, no, I made nine. No, no, no. In sales baby, you better fill up that pipeline because, at the end of the day, I know how much I'm worth an hour. That's right, and you need to know that you're worth seven bucks an hour.
Speaker 1:Yes, sir, and a lot of people won't break that down and I think a lot of people don't understand the concept that I'm going to jump into sales and I'm going to be good at sales and then I'm going to go spend my money, then I'm going to go be good at sales, then I'm going to go spend my money and what ends up happening is just like you said somebody stops them, hopefully, and shows them the value of their time and the idea of growing their value per hour, per interaction, per transaction, because in our industry it starts over every month, every month, and there is, in the beginning, that mindset of oh my God, it's starting over every month, every month, and in my opinion, that person is already behind. Why? Because you are thinking about it as it's starting over every month, when you technically should be thinking about 60, 90 days in advance. I'm talking about, this is my pipeline, and the person that I'm going to call, that I'm going to work on today, that's going to pay me in 180 days. They don't think about it.
Speaker 1:It's always scrounging for the next deal, the next deal, and I think that that has a lot of impact, especially in today's market, the most recent market that we're in right now. Everybody is on the real estate and lending side back to paycheck to paycheck, and it's like we're the ones preaching the other way, but yet it's crept back up on a lot of folks because they didn't keep the right mindset that allowed them to do those consistent things on a regular basis. That got them to where they were, to where they were making consistent money. They didn't need to check their app to see if they could afford this Matter of fact. They were starting to invest in things and all of a sudden, before you know it, you're living paycheck to paycheck again.
Speaker 2:Yeah, and I think the biggest thing is that and I'm talking from a realtor's point to understand this because when I broke it down and I was like man like you see how much you're worth your time. That's just like, wow, right. But I think what happens how great or how little it is, yeah, exactly. And I think what happens is a lot of people they get like, okay, I got, I got this, it's gonna make 12 grand and oh, I gotta carry it all the way down to the finish line and but there's nothing else I can do because this is priority right now.
Speaker 2:No, it doesn't work that way no like you get, get it where it's crazy, where your anxiety goes up, where you got like 10, 12 deals and you're like yeah you know what I'm saying At the end of the day, it's like, yeah, there's that ramen noodle.
Speaker 2:No more baby, it's coming. Prime, is it J? Prime, right, sort of like that, right, so, so you got to look at. To me that's, that's the key. And and until they understand the business, part of sure, like, hey, be anal about. Like know how much you need to make, know how much you like how many calls you need to make. Like be be consistent. Like stop the fucking excuses. You know what I'm saying. It it's crazy. And don't think, like, by all means, like it took me a long time to get here, you know what I'm saying. Like I don't have an excuse for anything. Like at the end of the day I get up, I don't need an alarm. I'm, you know, I'm ready to do it. Like that's it right.
Speaker 1:And it's crazy established your needle moving activities. You know what needed to be rid from your business, your, your daily activities, the distractions, the good and the bad ones, and are cognizant. This is this EQ that I talk about you. You your emotional intelligence and aware and and um confident enough that you can judge yourself. A lot of folks are not willing or able to do that because they just don't look broader. It's always right here. When you start doing this, you're able to absorb over here, put things into perspective, be able to go. Okay, bird's eye view, if I continue to do that, it's going to take away from this which this is necessary to continue to keep the wheel spinning. That why that I have, whatever it may be, that stops because I'm now distracted with this realtors, loan officers we get caught up in the benefits that we yield and forget about what it takes to get there or what it took us to get there.
Speaker 2:Yeah, and the key on this is, like man, I still have so much to learn right, because there's a lot of people in this industry that I respect.
Speaker 2:I still have so much to learn right, because there's a lot of people in this industry that I respect, I look up to and and like I want to hear them talk and then I'll be like, okay, I like this, I'll put this and then, but a lot of people don't want to do that man they it's, it's, you know, sometimes you got to step back right, Like you really got to step back in life and you got to look at stuff that that drives you Right, like I was just talking to somebody the other day, like, and I said hey look, do you like every, every night, tossing and turning, and like stressed out and not knowing? Like no, like stop the excuses already. Like get up. Like make a change, right, because we're, we're getting ready to go into a till new year, right, and what happens? Oh, new mean.
Speaker 2:And then you know what I'm saying, and we, know that the resolution that lasts about two months.
Speaker 1:Maybe, if you're lucky, yeah.
Speaker 2:And then people get kicked in the teeth and they're like, oh, you know, the sky's falling. No, like, at the end of the day, it's like, no, you, you got to work on yourself daily, right, and and and that's the crazy part Like people don't want to do that, they're just like there's, like, oh, the excuses. Like the sky is falling, man, we all got stuff going on. You know what I'm saying and and the way I look at it is look, I've learned to like, take off whatever's going on, put it down, go do what I gotta do. Pick it up, put it back on, right, yeah, I mean, we're all dealt with cards and and some people just allow that to just absorb them.
Speaker 2:And then just like, no, well, everything's falling, the sky's falling, the tires are flat. Like no man, like, get up, do what you got to do. Like you. And the part is, like you got to take the time to to find your happy place, to know, like, what drives you, what's going to get you back. Like, don't, don't be scared to pick up the phone and call people and be like hey, look, sorry, I fucked up. I ain't called you in a long time, but, man, I'm back in it Like. I'm back in it Like seriously.
Speaker 1:That is an incredible concept just right there, that you're mentioning the idea of what people are going to think, what they're going to say about me yeah, I fucked up, so I'm just going to hide from it all. I'm going to hide and it'll go away. It doesn't end up going away. Memory tends to last longer. That feeling tends to continue on to the next deal, next transaction, the vibes that you are currently attracting because you're hiding from something that you know you should do and it's the right thing to do, but you just can't do it because of your fear of what you think that that person's now going to think, versus, in my opinion, making sure you protect who the hell you are. Um, we're human. You fuck up. If you're able to be aware that you fucked up, why can't you be strong enough, believe in yourself enough that you own it?
Speaker 1:I had a situation come recently. One of the loan officers had a deal bust. I mean, it was damn near and, mind you, they were going through something, and there are plenty of reasons as to why certain things happen, but the idea is one we were able to jump in, help that person out, get those buyers to the finish line, etc. Etc. But all the while that time that had passed, this person was scared to reach back out to the agent because she dropped the ball. This person was scared to reach out to the buyer because they brought the ball.
Speaker 1:And in the end it's like, hey, do me a solid. I'm going to challenge you to go against the grain and what your mind and heart and everything is telling you to do right now, because that's that fear voice, the little angel and demon on one side and the other. This one's like, yeah, pitch for it, bitches. Yeah, yeah, that one was winning at the time, but the idea behind if you rip that bandaid off, despite how they react, because I guarantee you real estate is a small world You're going to run into this person again, guaranteed Yep. That next time you run into them, I promise you it will not be an awkward moment. Why? Because you did what everybody else is unwilling to do, to do Straight up, yep.
Speaker 2:The hard thing Exactly. And that's where we get to this thing that says you know what will people say about you, right, and let's take all the other stuff out Absolutely. Let's take out all of it, right. Yeah, they like stick out all right. Yeah, at the end of the day, I want people to know that the day I leave this earth, man, that my kids or somebody, can be like man, your dad was an awesome dude like that's. That's it. Like hey, your dad, he like literally helped me. That's it like I don't ever. And I and I tell clients this, they freak out. I tell clients this. I say look out. I tell clients this I say, look, you're going to buy a house once, but you're probably going to buy five or six with me.
Speaker 2:And they look at me like you're crazy. I'm like, no, it's going to happen. I have the Sanchez family. They're on number nine and I met them in a 340 square foot trailer. You know what I'm saying? Absolutely. And the thing is that I, I helped them, I developed the plan, we came up and then boom, boom, and then the last transaction happened like six months ago, and she says, really, I'm not going to call you, no more, I'm not buying. I'm like, yeah, you are, you'll call me next year.
Speaker 2:So, but that's the thing is like, what are people going to say about you? Screwed me. No, I wouldn't be able to walk into a room where, like, people are like, hey, what's up? Like that's it. Like I want people to know that anything they can say good stuff about me. Yeah, and my clients, they say good stuff about me because when I get referrals, they're like, oh man, they told me to call you. They said you're the best, right. And it's crazy because it's. Let me tell you something you know it's I. I start to like, man, sometimes you got to watch me because I, like you know it's all right. So I, I, I sold a house. This is a van, hopefully. I sold a house years ago in king william area right. Never forget this.
Speaker 2:And and military gentleman and you know, you, as you're starting to learn the business, you're just like, okay, well, you know, hey, military people. You got to tell them like, hey, thanks for your service, all that. Well, I didn't know that his wife was a two-star general. Oh, okay, okay, I didn't know that. So here's where I'm going back right.
Speaker 1:So it's crazy, and maybe it's better that you didn't know that up front.
Speaker 2:Well, you know, because I'm pretty wild man Like, ah you know, but I make it fun, right, and a couple of months ago I get a call right from a gentleman and he's like, hey, military, blah, blah, blah, and you know they, they referred you, they said you were the best. I was like, yeah, yeah, yeah, I'd love to. He's like, yeah, I'm coming in. He's like got to see houses and I was like, all right, great. So he comes in and all this, and then I show up Tattoos.
Speaker 1:He looks at me. He's like, hey, how are you?
Speaker 2:I'm like good, he finds a house right Him and his wife. And then I said sir, what do you do in the military? He says I'm a two-star general. Sir, forgive me if I have acted wrong, if I have acted wrong and crazy, but it's funny. He's like no, he's like you know, so-and-so said you were good and man, you've streamlined everything, perfect. And that's the thing is like, what will people say about you? Like damn, he's the best. Yeah, don't worry about anything else, right? I mean Grant Cardone says get yourself a bunch of haters.
Speaker 1:You know what I'm saying.
Speaker 2:That's right. But at the end of the day, like you want to be, like people are going to say that we're hey, come and tell your kids or your family like hey, your dad was freaking awesome, Regardless of the fact. Like, hey, if he didn't have, he was going to figure it out and he's going to help us out. That's it.
Speaker 1:And it's so funny that that this conversation even comes about. Um, the way that it is, I've got something right here as a reminder. Um, this is a quote. I matter of fact, one of my wife's friends that went to high school with great guy one Christmas brought me a plaque and on the plaque, the quote in itself was so impactful to me that I now wear it every day. And it says may you be proud of the work that you do, the person you are and the difference that you make.
Speaker 1:And this is me writing that as a reminder to myself, because it is in no one else's control to create my narrative, my legacy, my perception of what people think about. Matter of fact, I don't care what you think about me. I know what I've done for people. I know what other people do for me. I want to be proud of the things that I've accomplished. I want to be proud of the failures that I've had and overcome. I want to be able to share my story with other people at some point in time and then go. You know what. I'm going to listen to that, because there's no ill intentions. It's intended from a good place and if he can do it, I can do it, and I mean that, like, it's one of those things like how the fuck did I get here? Whoa, you know what I mean.
Speaker 1:At a certain point you reflect back on those things and then you start chopping it up and you go oh, it was that one relationship that I was on that plane and that hit me in the face like a ton of bricks. Oh, it was that customer that could not qualify but we were able to do this for them. It was that one person over here that was on their last dime, in the position that I was in when I needed it the most, that I gave them $20 and it changed their course. All of those things start to add up into this legacy, yes, but I think the most impactful piece that people forget is they want to create these fake narratives. And fake what facade? You see? Yeah, that wears off.
Speaker 1:The longevity has to do with a daily agreement that you make with yourself, kind of like the cold plunges we were talking about. You're damn right, it sucks, sucks Every time it's cold. But I made a commitment to myself, my body, to be able to do that until I see fit, you know. But the idea is find whatever it is that makes you the best person in your craft, hone in on it, sharpen your tools, like you say, and live by that. What are people going to say? Because I am not going out and partying with you guys, I'm working on my craft. I don't care what you say, I don't care what you think.
Speaker 2:Yeah, you know it's it's going back, it's it's. You know I'm really real man, it's. It's crazy. I am. You know you always got to remember this and and and. This is key, right, and I think people need to look at your kids are always watching you. They're watching you.
Speaker 2:Yes, sir, regardless of the fact, right, and my kids have seen me do stuff that like hey dad, why did you give that homeless guy your meal? Why did you give him tacos? Why did you give him money? I'm like, son, because we're on this earth to do good things, man, my daughter sees that. Cause we're on this earth to do good things, man, my daughter sees that and and and. The thing is because I had to remember where I came from and where I'm at now, absolutely and at the end of the day, like I want my kids to be like, whether it's my daughters that take over my business, my son, it doesn't matter. Right, at the end of the day, it's like, no, my dad was a good fucking man, regardless of the fact he would give you the shirt off his back. That's it, that's bottom line.
Speaker 2:Like I love real estate, I love helping people. Like, like man, people can call me and I get people call me and man, I'll kick them in the ass and be like you want me to feel sorry for you. Like no, everybody's going through shit. Like get up and get things done right. And then I think people freak out that's not what I wanted. Like no, like what did you want? Like you want me to like a shoulder to cry on. Like no, like you go to church and they boom, they, they hit you.
Speaker 1:You're like, oh shoot, you know what I'm saying it may have not been what you wanted, yeah, but more than likely it's what you needed yeah, here's.
Speaker 2:You know the thing that, mark, we all have the same hours, the same seconds. We have to choose what we do wisely, right, yeah, and by the grace of God, I'm so glad, right, that I was able to change my legacy, my everything right, like, because it's cool, man, like I go back and be like like you said, like's cool man, like like I go back and be like like you said, like, oh, man, would I have been in jail, would I have been dead, whether you know. And like, nah, man, I'm a business guy, right, you know, I remember getting my hands tatted and like, oh, my God, you got your hands tatted. I'm like I already made it, baby, it's not a big deal, you know what I'm saying that?
Speaker 2:But but the the thing is, sometimes we really, man, we got to work on ourselves too. Like, like one, like you want to be a good person, you want people to talk good about you. You know, like the law of attraction, man, like my energy is like, like, like man, like you have no idea, yeah it's crazy like I'm this is me all the time, right and and, but I've had to learn.
Speaker 2:I had to learn, yeah, because not everybody likes it, you're right, and you have to know that. Because clients like I learned a lesson probably like six years ago when I had a big team. My assistant's like, oh, they're in the conference room waiting for you, right, I'm like, all right, cool, got my stuff Walked in. Hey, what's up? Guy, the guy literally shut down. I, guy, the guy literally shut down. I was like, oh shit, they didn't buy from me. Yeah, because he was, he was a little shorter, sure, and he was like, no, like dude, you're too much.
Speaker 1:Yeah, they didn't buy from me so I had to learn how to adjust one, two, three.
Speaker 2:Oh, those are so hard for me, absolutely, I'm a fucking 10.
Speaker 1:Like, let's go, baby, you know what I'm saying, so it's so hard for me. Absolutely, I'm a fucking 10. Let's go, baby, you know what I'm saying, so it's so hard. That is also a testament to you studying and working on your craft, because at the end of the day, there are others that would jump into that room and blame that customer for not buying with them.
Speaker 2:He didn't buy from me because I was too loud. I was just like, oh, you know what I'm saying? Yeah, and he's literally. I saw him and I, and I saw it like when it happened because I would yep, and I was like, all right, we're gonna get this done man they walked out.
Speaker 1:They never called me yeah, important to note to folks. People want to buy the way that they want to be sold to buy the way that they want to be sold Right Hard lesson, man, I didn't know, I thought like people want this the top guy.
Speaker 2:But that one bit me, you know what I'm saying. And then I learned when I stepped back I was like okay, like now you got to know.
Speaker 1:Like hey, monotone you know what I'm saying.
Speaker 2:So now, now you know one, now two, like level three, level four, and then, man, when I meet a 10, it's like it's on baby. You know what I'm saying. It's true and it's crazy. So those are things I've had to learn, right, Because I had to go back and, yeah, why didn't? Okay, well, I was too aggressive and I was just this and that and I was like, oh, I got to change down, like seriously, you know what I'm saying. I see the, the people that like, okay, I can joke around with them. Or you know what I'm saying, like, welcome home, you know it's true, you know it's true you gotta learn all that stuff and and those are stuff they don't teach you.
Speaker 1:It's correct, like like people think, like I got my license, all right, cool, now, what that stuff in school didn't teach you shit I'll even go as far as to say that even if it was essentially taught to you in some class and training et cetera, you're not going to get it or acquire it until you go through it. I mean, it's just one of those things like when you learn a lesson until it hurts, you're probably not going to learn that lesson. People will ask I want to learn how to play poker and I'm like get ready to lose your ass? Yeah, because you realistically are just playing until you start losing and it hurts. Yeah, you're not going to remember that. You're going to think you're getting lucky and all this other stuff. No, no, no, no. Poker's kind of like life. Yeah, it will teach you. Yeah, if you listen.
Speaker 2:There are lessons throughout this son of a gun, but if you don't pick up on them, oh well, yeah, and that's why it's important to really work on your craft as an individual, for everything, right, yeah, but I think the last thing before I go today is something key, though, right, because it's really important. Top of mind.
Speaker 1:Mm-hmm.
Speaker 2:And that's something that a lot of people don't know how to do.
Speaker 1:So that's a great opportunity for me to ask the follow In the last 12, 13 years, you as a realtor, learning the craft, taking your lumps, etc. Building a team, growing a team, losing a team all of the things that we've gone through what has allowed you to stay relevant and top of mind and in the the the eyes of audiences that may end up utilizing your craft? Yep, um, consistently what? What is it that keeps you in the relevancy of that?
Speaker 2:yeah, yeah so. So it's crazy, mark. So I got invited to to do a, to take a class right, and they were like, oh, you want to stay top. So it's crazy, mark. So I got invited to take a class right, and they were like, oh, you want to stay top of mind, it's going to cost you this much. And I was like, oh, that's a lot of money. But they're like, no, it's going to work.
Speaker 1:And.
Speaker 2:I was like all right, so bit the bullet, right Got to spend money to make money and if you follow me social media you'll see it Like I'm very consistent. I don't post any craziness.
Speaker 1:You know, a lot of stuff is funny personal real estate and then it kind of just dabbles on Right and, for those of you that are listening, that is literally why Rudy is sitting in this room today. I I for days saw the energy who he was, uh was coming through his social media and I went I've got to meet this guy, yeah.
Speaker 2:So, so. So the biggest thing is I took on tacos, right, so tacos, I took it on as being a top of mind guy, right. So I'd post about tacos, tacos, tacos, tacos, right. And people are like she already tacos every day and like, no, so it's, it's again. I brought you some tacos today, because I wanted to show you like hey, here's brisket marble.
Speaker 2:It's good for your heart baby and work it out right. So tacos to me is like top of mind, right. And it's crazy because I have people that will inbox me. They're like hey, I was having lunch with my coworker inbox me. They're like hey, I was having lunch with my co-worker, we're having tacos, she's gonna buy a house. I told her she needs to call you. I'm like cool, so you gotta pick something that people will gravitate to or talk about. You know, like this morning I said good morning, beautiful people, except the people that like corn tortillas with the tacos. You know what I'm saying.
Speaker 1:Like, like I use that stuff, but I'm on a diet, yeah, yeah, you're eating a taco, yeah, but, but you gotta.
Speaker 2:The thing is like, like people have to understand, like social media is a free platform.
Speaker 2:Yes, sir it is and you got to use it 100 yeah, advantage, not about, oh, you know what I'm saying like no, like no, let's. Let's. Like, hey, let's talk about good stuff, like energy and and I get it. Some people, you know, like hey, I'll post on there. Like, hey, please pray for me because the taco place messed up my order. You know what I'm saying. But I use that where it stayed top of mind and tacos and people were like hey, rudy, they see me. Like, oh, taco, you know what I'm saying, and that has helped me to leverage, to do things right and that is key.
Speaker 1:And I think I mean what that class taught you. Definitely, I guarantee you. They talked about consistency, guarantee you, Guarantee you. They talked about finding a brand, something that you can associate with, that people will attach themselves to, and that has a lot of psychology behind it. Oh yeah, before we started this, we looked it up over here. Jc, can you throw this up on the screen real quick? We were thinking about the concept of when you go and buy a red car. All of a sudden, you drive off the lot and what do you see? Nothing but red cars everywhere. Weird, are there that many red cars? Or is your mind associating that with it? And absolutely, and the concept is Badar-Manoff phenomenon. We looked that up and it's a frequency illusion. The idea behind your mind associating what your experience was or what you just saw social media, tacos, relatability and applying it now to your current state and what you've got going on. Yep, that's genius. And utilizing something that we inherently have do practice, et cetera to leverage in being top of mind Pretty smart.
Speaker 2:Yeah, and it's crazy because I've used it for a long time. And it's funny because, sandra Ronehill, she bought me some taco socks years ago. Yeah, it's funny, right, yeah?
Speaker 1:I love Sandra too, so anyways so it's.
Speaker 2:it's it's you. You utilize those things and you use your social media. It's a free platform for you to show people and and and drive them to, to, to get to know them, the, the, the law of attraction, and then you do business with them and it's cool, right, and and that's the part where I utilize all that Like you'll you'll never see. You know, you can go on my social media and you won't see me like posting crazy stuff. You know about anything I don't talk politics, religion, all that you know.
Speaker 1:but and one another thing that I noticed, that that you do I preach about it, I coach about it is you are not drilling the people in your audience about real estate, real estate, real estate, real estate, real estate. Guess what guys? They've got 15, 16 other realtors on their friends list that are doing the same thing. How are you going to stand out, separate yourself from the pack? That's going? Real estate, real estate, real estate. Be you be vulnerable. Matter of fact.
Speaker 1:Example right here this morning I woke up and let me see if I can find it here. It is so lady I went to school with Okay, great person is always positive and doesn't use platform to pitch or anything like that. She's not in our industry, anything like that. But the idea is she posted a very vulnerable picture, vulnerable picture of herself, um, and she's in the state of you can tell she's overwhelmed. It is something hit her that it was like God damn, this is hard. This is hard and it says posting this because it's real and I truly believe that one person's story can help another person get through the day. Stress, anxiety and everything can be the best of you. Keep going, even when you look like this, even when it feels like this you've got this.
Speaker 1:Man, that's so good and I'll show you the picture right there. Like that's vulnerable as you can possibly get, and I told her where is it? I said great message Vulnerability and humility is not easy by any means, but it is the fact where we find our biggest growth. Thanks for sharing and hey, by the way, you've got this too.
Speaker 2:Hell, yeah, you know, I think, before we go, mark, I think you know a lot of people need to step back sometimes, right, because now in society it's all about you know, it's like the hustle, the go, go, go, go, go, go, go go, and all this, right. And I think my buddy was asking me last night. He's like, hey, you like Jim's restaurant, right? And I was like, dude, I love Jim's. I'm like I go to this one and there you go so.
Speaker 2:So I go there sometimes and I unplug, right, and I sit down, I get my salad, get my tortilla soup, and then I reflect like hey, I stepped back Right, because, like, at the end of the day, people need to do that, because the one thing about it is what, if you encounter somebody that's like getting ready to do something that they shouldn't, and you're that one person that God puts you in that and you got to have that right mind Just, hey, even if you smile right, yeah, and at the end of the day, like that's the biggest thing is that people need to take back a step and really like, yes, focus on themselves, but maybe help out some other people. Right, I mean, I'm so glad and blessed where I'm at because I'll never go back to the person I was, because that will never happen. Right, and I'll take other people with me you know what I'm saying To to help, right, and that's the key. Like I'm a giver man, like I'll dude, let's go. You know, insane. Like I don't care what team, whatever, like let's go at the end of the day, because I know how it felt to have not even 43 bucks to even pay a water bill. Man, yeah, you know what I'm saying, I do and, and that's the thing that is. I'll never go back to that and I'm glad that that is. I'll never go back to that, and I'm glad that I'm here. I'm able to do what I love. You know what I'm saying.
Speaker 2:And and now it's just still working on my craft, like again, like I'm getting ready to do my goal sets again and try to get the figured out and be like, okay, great, you know, I did take a lot of time off in the summer, but it was cool. I spent it with my kids, you know all that. But at the end of the day, like people really need to find out, like, what's your why? Why, it doesn't matter, it doesn't, it doesn't matter, right, it does not matter. It's never too late to start Like you got to get back and be like, no, I got to get back, I got to go back and I started to do this, this, this, this, this, boom, boom, boom, right. And and then, if you're going to get into something, it doesn't matter what business it is, be the best at your craft, that's right. So before we wrap up, right, or you tell me when you wrap up?
Speaker 1:No, hey, hey.
Speaker 2:So I go back right. Hey you like this, huh.
Speaker 1:Oh, I love it, man. This is pretty cool. Oh, man, you have no clue.
Speaker 2:I love public speaking too, so, anyways, but I go back and I used to tell my team like, hey, this weekend I want you to watch a movie. And they're like oh, which movie? The Pursue of Happiness. Great message.
Speaker 2:I like to go back to the Pursue of Happiness, right when the guy is, you know, in the restroom with his son and he's sitting there and he's like man and you know they're trying to get in, somebody's trying to get in the restroom, and the guy never stopped Right Like he freaking, became like the top of the top. Regardless, he got hit by a car. He still showed up and he's like man. And sometimes people need to go back and find that fire man because we all have cards that we dealt with. Right, some have dealt with them, some just said screw it, fold it up and whatever. Right, like, go back and see something that's going to drive you.
Speaker 2:And I have to go back because, man, I love that movie where the guy was just like man. He's like. You know. The guy's like oh, it's a time machine and you know, no, like literally because it sells right. And you know, no, like literally because it sells right, because it puts you in a position to say like literally, because it's based on a true story Like the guy was with his kid.
Speaker 2:Imagine that you're with your kids in some place and you're just like man. I got to figure this out and I'm glad that I had that aha moment where I was like no, like you're broke dude, Wake the fuck up already. Like enough is enough, Right, they put on their shoes the same way, their pants the same way, they turn on the computer the same way. There's nothing different. That's right and that's why, like now, I'm just so passionate of helping and I love real estate man and it's cool that my business comes in Like I don't. I get to work with who I want to, what I want to, you know what I'm saying.
Speaker 2:I mean, I'm not trying to be, but that's that's that's very true, yeah, and it's cool because, like, I love it and again, but I work on my craft and that's a lot of things that a lot of people don't see, right. They like I literally work on my craft and and I sit there and and and I spend the money to go to the conferences, I spend the money for this and that, but it's to help grow, so that when I meet the person that needs the help, I'm going to help them too, and that's key.
Speaker 1:You're equipped to be able to fulfill that fiduciary responsibility with whichever way and whatever is thrown at you, because you are taking the time to invest in yourself and hone in on your craft and to even parlay on the pursuit of happiness. But the song version not everything that shines or glitters is always gold, wow. So get rid of the distractions, find out where the real gold is, and it's going to be. I guarantee you every single fucking time it's way deeper than what you thought, yep. So don't just skim the surface of stuff, dive in, go all the way in. Man, there were so many key factors talked about in this episode those out there listening. I told you it was going to be a little bit of a change of pace and I hope we fulfilled that for you.
Speaker 1:We didn't talk a lot about real estate today. It had a lot about the person, who you are, what you can become, what road bumps, what adversities that you're going to go through and overcome. Because I will tell you based on my experience, you can't avoid adversities your whole life. You're either going to allow those adversities to define you one way or another. Define you one way or another, and it's either you're going to make that adversity be the crutch or the cripple that just defeats you, or the thing that fuels the rest of your career, your life, and continues to grow upon and add upon the building blocks, because it always starts with the foundation.
Speaker 1:In my opinion, your foundation was hitting that, that, that that runway foundation was hitting that, that, that that runway. Getting to the game, getting back and going oh shit, yeah, I'm a. I'm about to lose all of the respect that I thought I had. All of this stuff come to find out I don't care about that shit. Yep, they don't. They want to see you succeed yeah, definitely, and I think you want to see others succeed out there just equally as well. Oh, heck, yeah.
Speaker 2:Big time, big time.
Speaker 1:Broody, this has been enlightening. It's been a solid reminder and I think a lot of folks out there needed this. I'm incredibly grateful for being able to sit with you and glad you shared your full, transparent story with us. I know there's folks out there that are going man, I ain't getting real estate stuff, but shit, I got some act right today.
Speaker 2:Yeah, and I needed that. Yeah, and you know, and I always say before we go right and go for hours no more.
Speaker 2:But here's one thing, mark, that it's key, right, because I want to say this right, and like parents, you know my dad died, passed away a long time ago, and you know I got my mom and everything like that. But here's the part that people need to look at something right. Like, at one point, be at a position where you're like going to be like, hey, mom, dad, pack your bags, we're going out of the country for 10 days, don't worry about it. I got you, like, put a goal so big that it fucking scares you, woo-hoo.
Speaker 1:Yes, sir.
Speaker 2:And that's the thing that when I tell you, like, do everything you got to do, work on your craft, your why and everything, that at the end of the day you can go to your mom, your dad, your brother, your sister and be goal to say, man, I just took my whole family on vacation, I paid for everything and it's cool, and it didn't even put a dent in my pocket. That's what it's about.
Speaker 1:Absolutely. Yeah, yeah, man, that hey, Rudy. Thank you.
Speaker 2:Yes.
Speaker 1:Um, thank you for sharing your story, thank you for joining me. Um, and I already know the title of this one. It's basically laugh and cry, but don Be Afraid to Try, and the try is going to be crossed out and it's going to say do real big, wow. Okay those of you out there listening hopefully you got something out of this. I say this at the end of every episode.
Speaker 1:This was not intended to scare you. It wasn't intended to do anything other than give you some perspective from the eyes of somebody else who has been there, done that and failed at that and continued and pushed forward and found the fuel that they needed in order to overcome the adversities. And it wasn't just one adversity, it's multiple adversities, and you will face that. You will find that as you're growing, as you are doing the steps that it takes to actually grow, you'll find that there's going to be more adversities than you ever even imagined. There's going to be more haters than you ever even imagined. It's okay, let them talk, let them do whatever they're going to do. You stay true to yourself. Focus on your craft, focus on your why and don't try Go out and do it. That being said, guys, I promise to continue to provide you guys with more experts, more experiences, more, hopefully, motivation to help you grow as a person, as a professional, as an entrepreneur, realtor, mortgage lender, et cetera. But this was a fantastic episode.
Speaker 1:I want to thank you one more time, Rudy, for joining me today. Those of you out there listening. If you're getting something from this, please make sure to like, subscribe, share this with a friend, especially this one. You never know who could need what we were just talking about today. So, that being the case, guys, we will catch you on the next one.
