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Key Factors RealEstateAF
Educational Podcast for Consumers, Mortgage & Real Estate Industry Professionals. We'll Talk About It All! Key Factors podcast, powered by https://ReviewMyMortgage.com . Your Host Mark Jones invites Industry Pros to help uncover & educate on the key factors of various topics. There’s something for everyone so let us be your guides and get educated. Subscribe & Follow on Spotify, Apple Podcast, Facebook, Instagram, & all other podcasting platforms. Host : Mark A Jones Founder of ReviewMyMortgage.comProducing Branch MangerSr. Loan Officer. NMLS ID# 513437NMLS Consumer Access: http://www.nmlsconsumeraccess.org/Powered by ReviewMyMortgage.com
Key Factors RealEstateAF
Revolutionizing Credit Repair: Dylan Shively’s Game-Changing Strategy and Insights on Ethical Industry Practices
What if you could revolutionize the credit repair industry with just one bold move? Dylan Shively returns to our podcast, sharing his innovative strategy that could change the game forever. By offering lifetime access to credit repair services for a one-time fee, Dylan challenges traditional business models, setting a new standard for customer value and ethical practices. Discover how this approach not only enhances efficiency but also simplifies the often complex credit repair process, empowering clients to take control of their financial futures with a self-service portal.
Dive into the ethical intricacies of the mortgage industry as we explore the controversial use of trigger leads. Dylan and I discuss how these tactics can disrupt consumer privacy and erode trust, raising questions about the long-term implications for industry reputation. We also touch on the financial benefits companies derive from these leads, drawing parallels to problematic strategies seen in political arenas. It's a candid examination of the pressures and responsibilities that come with industry innovation and consumer advocacy.
The conversation takes an inspiring turn as Dylan recounts his experience on the reality TV show "The Blocks." From contestant to judge, he shares valuable insights on building a personal brand and the power of consistent, authentic engagement. Together, we explore how embodying your brand in everyday actions can lead to lasting connections and meaningful growth. Whether it's through Vision Partners Media's guidance on video production or simple acts of relationship building, Dylan's journey underscores the impact of genuine interactions and the importance of helping others without expecting immediate returns. Join us for an episode packed with actionable insights, heartfelt stories, and a vision for a more transparent and supportive industry.
Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.
so what um? Is there any topics that you want to make sure to discuss?
Speaker 2:there's a lot okay, go ahead, hit me with them, so we'll list them and I'll make sure to check them off okay, um, so I guess what I'm trying to do is like so I've been seeing a lot of people talk about like branding yeah, right, and and personal branding. So I want to be able to go down that for people because one for your audience you're obviously super growing the audience uh, we want to give them real value of like what that looks like, and, at the same time, there's because you said we're pushing the envelope I'm down as fuck for that. So there's, there's going to be some interesting things on there, just talking about how you can't copy your way to the same success that you're watching, and so, like, so, like. One of my statements is you build the person and then you build the brand.
Speaker 2:Right and I show them what that looks like.
Speaker 1:Well, there's no point in kicking the can any further down the road. Let's get this show on the road.
Speaker 2:Yeah.
Speaker 1:Well, we're back with another discussion on Key Factors Podcast, real Estate, af where the AF stands for and finance. Today I'm bringing back one of my favorite guests, a guest that has been on here multiple times and each time he gives us several nuggets of gold, and I think that he's kind of taken over the social media world by storm. So, without further ado, I've got my good friend, dylan Shively, dylan how you doing Good man Good, how are you?
Speaker 2:Hell of an introduction. I got to live up to that.
Speaker 1:Good luck. Good luck. It's been a little while since we've had you on here, but obviously you've been shaking and moving. There's a lot of things that you know how they say friends, true friends, stay friends no matter what they're doing and without having to go hey, you, okay, you thinking of me. That's kind of like Dylan we do our thing, we keep it rolling and then we come back together and then tell each other what's new?
Speaker 2:And it's never the offensive side of like hey, I haven't heard from you for a while, but it's just always like Doing your thing. Yeah, yeah, dude, I got a friend back home. A friend back home, his name is Greg. I like like I'm talking about like kids, super young kids, and we're the same way, whereas I don't have that with a lot of people. So, hey guys, it's special, okay.
Speaker 1:That's right, that's right. So, dylan, tell us what, what's new man, what's going on?
Speaker 2:Yeah, so. So a couple of things. First thing, for the people that do know me, credit is always a big deal. I've been doing it for eight years now. It's kind of crazy to hear that, but it's been eight years, and so some of the things that were new. There is that world of credit and helping people with the credit is always evolving, so I'm always responsible for trying to figure out how I can best serve the people that are coming to us, and so I mean we've done plenty of stuff together, so you know how pricing works and how people do things, and familiar with the industry. So now what we do to take things by storm again is leading from the front. So what we've done is we now have a one-time cost, which is only 300 bucks, by the way. Okay, so I have no problem sharing this, because nobody's ever going to be able to touch it for what we're doing. So it's a $300 one-time cost, but now the client who signs up has lifetime access to us. There's no, there's no expiration.
Speaker 1:And then you also created kind of a self-service type portal as well. That very, very impressive, um forward thinking, uh, and very futuristic in regards to what a customer can do, what the results they can get back and the value that they're pulling from your website and your service. Yep, yeah for sure. So, um, what's what's new on the platform? You're doing the $300,. You get everything you want. Um, is that business now kind of on autopilot?
Speaker 2:Yeah, I mean honestly it's. It's been for a while, okay, uh, it's been on autopilot for probably the last like three years, but what was working was working all the way up to now. And I don't know, maybe it's me where I feel like I can't just do the same thing all the time. I always have to evolve. I have to find out what's going on. So here's part of the reason why it happened, and maybe this helps other people. That does credit. If you've never heard this, you may want to look it up. The problem right now is the bureaus are getting really heavy on these what's called stall letters.
Speaker 1:Okay.
Speaker 2:Right. So if we're mailing out letters on a client's behalf and let's say, the client even lives in another part of Texas or on the opposite side of San Antonio, wherever, it doesn't even have to be out of state If we're mailing them from where we are, but the client, like let's say, lives on the West side, Well, every time you mail it out from the post office, there's a tag number that every post office has. Okay. So when it gets mailed from the post office over here but the client lives over here, they're going to say, oh, we think, like the 42 post office that they drove by to go to this one is unlikely. It was them. Not that there's anything wrong with it, right. But it now causes a red flag to trigger the stall letter. Ah, because they're like hey, it looks like you hired a third party. We applaud your efforts, but we need additional information to further investigate. Now it makes the results take longer to happen for the client.
Speaker 1:Kind of like when they were counting the ballots in 2020s election.
Speaker 2:Yeah, I don't know. It's like wait dead people vote what? Oh shit, okay, that's going to be a fun one that makes that makes good sense.
Speaker 1:I didn't know about that. Keep it rolling.
Speaker 2:Yeah. So now what happens is we've eliminated that by. We're still preparing all the letters for the clients, because the most difficult part is, dylan, I know this is a problem. I don't know how to speak on it. I don't know how to read the credit report, I don't know what to say, what to write, where to mail it, right. So we prepare everything Now we just email it to the client. They print, sign and mail out and along with that we give them an instruction letter so they don't even have to think about what address goes to where. Wow, you're literally just signing, we've done all of the work and you're just mailing it out and letting us know that you mailed it out, gotcha. Now what happens is we've seen a significant increase in not just things getting deleted that weren't getting deleted before, but the timeframe is like in half. We have people getting first round, second round, third round deletions on big things. That would usually take four or five, six months, six months.
Speaker 1:And those six months typically with a credit restoration, repair. They're known as rounds. You've got to go attack this. You've got to send out another letter, and the electronic way, obviously, is going to be the most efficient in regards to receiving it and time and all that good stuff. But it's also the most efficient for them to prove that it's inaccurate or accurate. So the old school way of mailing the letters is always going to be the best response for you as the consumer disputing your credit. Is there a true term for the stall letter or is that something that's coined?
Speaker 2:Yeah, it's just, it's a stall letter. It's a stall letter tactic that's used. It's very common between the three bureaus. It's just a process that they have, like, hey, if we need to stall for more time to properly investigate what are the things that are going to trigger that? And so one of the things is when they realize people were hiring third parties because most will charge like a monthly fee and again, it's not that like anything's wrong with it or whatever. They know most charge a monthly fee. So they're like, hey, well, if the client is going to hire somebody to do this, well then they kind of milk the process a little bit ago, I started the credit repair company with my buddy.
Speaker 1:We were 19,. That was many years ago. Very few people were disputing credit. So, as time progresses, people evolve, technology evolves. They've got tons of people disputing credit now, especially being that it's a thing that can help your credit score go up. So how do you deal with that as a credit company? Well, you put measures in place. That kind of slow roll, that process coming in from hundreds of thousands, if not millions, of people every day. Yep, it makes sense on their part. It makes even more sense on your part to kind of whoop.
Speaker 2:Yeah, well, you know it's like hey, we started to notice that results were taking a little bit longer than normal. And so there's triggers you pay attention to in patterns, and when you work with high volume, like a lot of people, you can notice patterns faster. Sure, right. So we started to notice, like man, usually this is a little bit easier. Usually this happens at this point, but now the predictions we're making are off. They're taking longer. Yeah, let's go find out why.
Speaker 2:And then so we took a batch of a couple hundred people and we were like let's go and have them mail their own, we're going to make everything for them. Sure, go mail your own. And then we noticed with every single person, every single one oh, the deletions are happening faster, they're not getting stall letters anymore. And we're like, okay, so it's not what we're saying, right, it's how it's getting delivered, that's right. So then I went back to say, well, how can I take this process and make it more efficient? And, as you know, now we have to go develop something. That's right. Now we have to go figure out how can we make sure people can track it, how can we deliver it to them, how could we make it seamless? How could we make it effortless? And so now, what? Even though we were able to do that, you would think oh, now it's going to be more expensive. You made the service better, it's going to cost more, and that traditionally most businesses. That's what they do.
Speaker 1:And technically you could, but I would imagine that you, being you, probably said you know what this is, something first time, when we were mailing out everything for everybody, it was based on how many things that we have to dispute, because that would assume the paperwork list.
Speaker 2:So we would charge anywhere from 500 to 900 as a one-time fee, and we'd work with you for up to eight rounds. Things were going good. So now you pay 300 one time and you have us for an entire lifetime. Yeah, so now let's just run a scenario, because we noticed this pattern too. During COVID times, people were signing up, credit was good. Yeah, well, now they're, you know, three, four years. Crazy to think. I know we still mentioned COVID, like it just happened. But it's like we're coming into 2025, but it's like this dark shadow cloud that continues to follow us, no matter what, no matter what.
Speaker 2:So now it's like hey, we're like four years into this, you know, or getting out of it, and people are coming back and saying, hey, you helped me before I had another situation Like I ran out of credit room on my revolving credit cards because we are at the highest Everybody is.
Speaker 1:It's just yeah.
Speaker 2:So now I'm trying to think well, how do I solve the problem for these people? So now you pay one time and you have us for life. So let's say you sign up today, Credit's good to go. Maybe it takes three, four, five months, whatever. A year from now, three years from now, five years from now, whatever. Dylan, I ran into another problem. I need letters again. Well, guess what? You never pay you already paid for it. You've paid for it. You have it for life.
Speaker 1:So it's not an a la carte service. After the fact, wow, nope. So 300 bucks done and the goal is, man, if you're national, which you are, to get $300 from every person in America. One time which covers all the expenses. One time which covers all the expenses the manpower, the paperwork, profit margin, lights, health, all of the things, just to run a system?
Speaker 2:Yeah, but every time I click a button, there's a cost. Every time I process a letter, there's a cost. Every time I sign in, create another user, there's a cost.
Speaker 1:You know it's true, and so you've got to be very, very careful about that $300, or the figure that you come up with in general, because, let's say, a year from now, if some type of unforeseen expense comes up, you've got to eat it. Yep, it's all on me, absolutely Wow. Yes, that's brave and very admirable of you and your company and team to be able to stand behind something like that.
Speaker 2:Truly, it's um, it where, where I got it from, was again doing the right thing. Yeah, I've said it in all my stuff. It's, it's in my bios. Whatever I always say do what's right now, what's easy. So the easier thing is hey, we made this process better. We should charge you more, but I say you know what I'm going to do. What's right? Because another part of this is now that I'm not taking on the cost of mailing it out. I'm going to pass it off to people and not charge them the same amount or more to increase a profit margin. Let me share the savings with you, because the goal is to help you fix your shit. That's right.
Speaker 1:And, historically, the idea behind credit repair restoration, idea behind credit repair restoration, whatever you want to call it. It got a bad rap because and this is years ago because the company was almost prowling on the weak, so to speak.
Speaker 2:Very bad.
Speaker 1:They've already been kicked down. Well, they've already been kicked down. Now I've got to charge you X amount. You technically can charge whatever the heck you want for the service itself. But is that the right thing to do? And for how long do you charge them? Because I've seen companies in the past that will say it's a monthly charge but it's going to take 14 months, Exactly Like what.
Speaker 2:Yeah, but they'll, they'll do the. Hey, you only have a hundred dollars a month. That's cool, we'll take it.
Speaker 1:Yeah, we'll take that only $100. You have a month Exactly.
Speaker 2:And then, when you look at it, like I'm trying to teach people this, stop thinking of the right now, because if you're saying, right now I can only afford $100. Got it. Well, now you've budgeted $100 for 14 months and you paid $1,400. Yep, $100 for 14 months and you paid $1,400. You're not thinking of the end. And I mean, of course, obviously this will go into mortgages, it'll go into cars, it'll go into anything they think of. What can I afford right now, not what is it going to cost me in the future for making this decision now? And so to eliminate all of that, you pay one time and you have lifetime access. That's solid, man. It really is. Now, you don't worry about Dylan, what if it's not going to work? Well, we don't have an expiration date, that's right. You know well what happens after so many months. Hey, if it's not where you want it to be, we keep going.
Speaker 1:That's right, or sometimes it's. If it didn't work, then it's probably accurate, right? Yeah, you know so, yeah. So, that being the case, I want to stick on credit for just a moment, as the free credit reports out there that they're giving what have you? But they are selling consumers information like crazy, called trigger leads. Yep, I'm not a fan of them, I don't purchase them. But there are hundreds of mortgage companies across the nation that are hiring call centers to take on these leads and as soon as we, as the lender, pull their credit, boom, they get a notification saying John Smith just had his credit pool and it was for mortgage.
Speaker 1:Send him this script in a text message, this in an email, and call him to say this. And they're all blanket statements. Customers have sent them to me like hey, we can get you as low as 4.5% interest rate. You should just give us a call. Uh, that has no basis. Like the customer shows it to me. And they're like they can get me a 4.5, but I'm a five 80 credit score. Like they don't know that part. So they're going to tell you anything and everything to try and get you to leave what you're already working on for something grass on the greener on the other side concept. What are your thoughts on that? And do you think that that is, I don't know, right? Of course they can, but is it right by them to be doing that?
Speaker 2:So two things. One, if I'm going to go on the straight business side, I can see where it was smart for them For sure, you know. Let's, let's capitalize revenue out of thin air, right it's? I have this idea. Let's see if we make money with it. That's right. And it's equivalent to like when people run ads where they say this is a numbers game. The more money we pump into the ads, hey, a bunch of people may say no, but for everyone that says yes, that means it's working. That's right. However, when we go to the moral and ethical side of running the business and when there's plenty of other ways that work, just fine, where you can earn it, that's right. Um, does it feel like a cheat code? Yes, um, is it a good experience for a client feel like a cheat code?
Speaker 2:Yes Is it a good experience for a client. No, right, and ultimately everyone in this industry, I would imagine, would be thinking about the client experience.
Speaker 1:Yeah, and so now you're getting away from the actual client's journey or experience with this kind of purchase. You hit it right on the head, because that is the most, I think, important piece to the question that I asked, which is that consumer experience going through this process and it's already a confusing and tough feat that they go through or set off to go through and now they're being taunted, pulled and aided with anything under the sun that has nothing to do with their situation itself. It's tough for an expert to then advise after you've gotten a customer that received 15 text messages from 15 different companies saying all different types of things.
Speaker 2:And imagine the first time home buyer that is already so up in the air and not sure. And then by the time you pull credit, they may be calling you, and now it's made your job harder because they're like, hey, does this person work for you? What company is this? I thought your company name was this. Who is this person? Why is everybody getting ahold of me? I'm guessing, and I may be wrong, but I'm guessing.
Speaker 2:Whoever came up with this idea probably has some type of experience or background in car sales, maybe so, because that's a very car sales tactic. That would happen. That exact thing happens in the car industry, absolutely, and so it's just very weird that that would come over to the mortgage side. I could see the benefit of the person who created it and the people using it. The numbers game, I get it. But here's also another thing.
Speaker 2:If you want to talk long-term in business, well, now, the people that are dialing, like you said, it's like a call center, right? So in most call centers, again, I'm assuming. But are they here? Do we know? Like? Are they here? So it's like now you're risking the safety of these people's information, right? And so now you're putting the consumer at risk for a dollar, which is not good because you're putting them with people that you don't have them in the same building as you. Right Like. So if the client is applying with you, you're right here. If, at that same time, they're now getting 15 text messages and they decide they want to opt in to continue the conversation, they have no idea who that is and who they're exchanging information with. So now it's super at risk, like there's gotta be something.
Speaker 1:So, that being said, you made me think of something else that is actually deceptive but yet genius on their part, because they're now creating more ways of fear for the consumer to sign up for their services. That create this protection, but the protection is being dropped and given out to others to create this circular life cycle of credit.
Speaker 2:And you need us and we're going to you, but yet you need us, etc it's weird, it's very similar, like not not that the plan was to do anything politics related, but if you notice the pattern that, uh, the worst things happen and it gets worse and worse, closer and closer to the elections. Yeah, right, because problems need to be solved in order for the hero to emerge.
Speaker 2:Isn't that crazy right? So it's like it almost kind of feels like that where it's like let's go and create this to the elections, yeah Right, because problems need to be solved in order for the hero to emerge. Isn't that crazy Right? So it's like it almost kind of feels like that where it's like let's go and create this problem where you're putting yourself at risk and you're getting all these things, so then that way we can give you another thing to offer how we're going to solve that problem. That's right, when the problem never fucking.
Speaker 1:But you've got a product that for a non-problem, would you go and just create that problem, so now you can use your service, kind of. I don't want to be conspiracy theorist, but we've got to slow down the growth of Americans of this. We've got to sell more masks, we've got to sell more vaccines. So let's create this thing. And I'm not saying it's fake, you guys, I'm just painting a picture of how just a comparison, massive, something like this, conceptually, could actually be and work with the american people. Um, I would love to see I'm going to look something up, jc I would love to see.
Speaker 1:How much money, how much do credit companies make off of trigger leads in the USA? Let's see if it knows or is willing to tell us, because this machine, chatgpt, is pretty damn smart and I've trained it pretty well. Oh yeah, sometimes it calls me daddy. Hey, credit companies in the US make a significant revenue from selling trigger leads, which are generated when the consumer's credit report is pulled, typically during the mortgage or loan application. The cost per trigger lead can vary widely, ranging from $5 over $150. Oh my gosh, oh my gosh.
Speaker 2:Now let's see here that's not publicly broken down.
Speaker 1:How convenient If you had to take a guess. I'm starting to get ChatGPT to give opinions. It guessed correctly who I was going to vote for, president, based on what it knows about me. If you had to take a guess, what would you say is the total revenue gained by these companies selling the leads to mortgage companies?
Speaker 2:Yeah, sounds pretty good.
Speaker 1:And it's going to give me another rebuttal of I can't. And then I'm going to say, well, take a guess. Let's see here For context around 7 million homes are sold each year in the US.
Speaker 2:The revenue could exceed easily 100 million Ooh.
Speaker 1:And that's annually. This is being speculative.
Speaker 2:It's a highly profitable business for credit bureaus given the widespread. So here's another way you can ask it. Say I want to get into the business of selling trigger leads. Come up with a plan that makes sense for me to get certain amount of you know I want to get into the business of selling trigger leads.
Speaker 1:Do mortgage companies you?
Speaker 2:know, do some research so I can find out competitively. You know what I mean.
Speaker 1:Sales companies. Let's see here Can you do the research to come up with a great revenue model for my new venture and estimate the annual profitability? And estimate the annual profitability for the first two years? Let's see Chat GPT. Here it is and just like that, ladies and gentlemen, we got a little smarter lead pricing.
Speaker 2:It'll be around 50 and then sell for 100 to 150 basic leads score 600.
Speaker 1:There we go, whoa, they're putting it into brackets. Wow, charging different amounts for the credit score, because technically they already know what credit score is that they're giving you. How impressive is that? Wow, revenue projections. Here we go, okay, basically, whoa. Oh, look at this, boom. This is just year one Basic leads, premium leads total revenue just under a million dollars. If you want to make a whole bunch of money out of thin air, get ahold of everybody's credit reports. That's the tough part. First, I would imagine that year two it's going to double. Oh, there we go. Total revenue year two Over a million, over a million, just like that. They're assuming 20% growth rate. Yeah, and I would imagine that it would be more. Which is why they leaned in hard in doing this, because one day it wasn't there, the next it was everywhere.
Speaker 2:Yep, yeah. In conclusion, you could generate $360,000 in profit the first year, $420,000 in profit in the second year, assuming a steady increase in lead volume and pricing. That's crazy.
Speaker 1:That's whoa money out of thin air, yeah, and that's just to show Americans those listening tuning in the importance of your credit, keeping it close to your chest and knowing what is real and not, in my opinion, Because anytime you apply for something, your goal is to purchase or finalize whatever it is that you're purchasing, but everybody else's goal is to go after your business, just so you know. And I guess, in the end, when stuff like that happens, the consumer wins, you would think, unless they're messing up their process, and I agree with that, truly. I think it is. So. We talked about some credit stuff. We talked about a little bit of the updates, catching up a little bit more. What's been going on. You've been on TV shows, you've been working on some branding stuff. I want to dive into that.
Speaker 2:You've been working on some branding stuff. Yeah, I want to dive into that, okay, so. Yeah, so the TV show that I was on, I was on twice, so the first time. So the show is called the Blocks. It's an entrepreneur show, it's for, like, startup companies and it's not like a Shark Tank style. It's you're going to like this bootcamp, essentially to just show you how to build and get better at your business, okay, and so the guy who runs is Wes Bergman. He was the guy on um, uh, what's called. He's on the villain right now, but he's been on uh, the challenge and like multiple mcv. For the people that are, you know, not like 20 years old, you probably have no idea what I'm saying. There used to be this thing called mtv and it was like really popular and uh, big for real world, real, real world yeah rules.
Speaker 1:Uh, teen mom, yeah, raid my room next krebs yeah, mtv krebs I was an mtv kid man. Oh, they used to play music.
Speaker 2:Yeah, they used to play music, that's right, jc so for, for those people who know what we're talking about, uh yeah, if you look, look up Wes Bergman. He's been on multiple, multiple, multiple TV shows and so he's always been into entrepreneurship and so he does a lot of things now and he's just been crushing it and so he developed his own TV show to help entrepreneurs with their stuff. So it's a reality TV show for entrepreneurship. So, like you got to be into building businesses to want to watch the show, otherwise you would think it's super boring.
Speaker 1:Yeah, so it's almost the same concept with this podcast. You're not tuning into this podcast to learn how to cook.
Speaker 2:Yeah.
Speaker 1:It's just truth of the matter. You're going to get some financial real estate credit, entrepreneurial sometimes, some act right and some mental personal self-checks concept. And we're only with experts here. So same concept with the show here is you're going to the actual people that are doing it or have done it Exactly.
Speaker 2:And just to kind of give perspective, they get about 180,000 people per season that apply.
Speaker 2:Wow. And then you go through, like, this whole rigorous interview process to even be qualified, let alone to even get on the show. Yeah, so I was on the show for season 13, which just officially aired I want to say it just aired about a month ago, cause I think they're in episode four or five right now. Okay, and then some months went by. We had a really good time there. I got to spend more time with them.
Speaker 2:Uh, I went to this thing called grad school, which was um, where you go to his house personally, you hang out with them, you get more one-on-one. It's a select group of people and we just like really started hanging out and he's super cool and everything that he taught was applicable, which is my flavor. Like, I like that. Yeah, I don't like my head. What's the point? Yeah, exactly, he's very just like straight to the point lean startup. This is what you do. Understand these terms? This is how this looks. And are you building a business to um to sell out? Are you looking for VCs? Do you understand what that means? Or, like, what are you trying to do? And he helps navigate. That's amazing, so I did that.
Speaker 1:And then you need to get me in contact with him for a phone bot.
Speaker 2:I got you. Oh, dude, he got it, yeah. So now what happens is I got ahold of the, the uh girl running it Like Wes is the face, but you know there's always somebody worse. And, um, so I was talking with her cause we hit it off and she invited me. She's like hey, you had a great time, we love spending time with you. And you were actually like it sounds weird to say, but it's like you were overqualified for what you were doing, Sure, and you really understood the curriculum. Would you want to come back and be a judge and teach it? How cool. And so I was like, fuck, yeah, I do. And so we filmed season 18. That's where I was out. I think it was a month and a half, two months ago, okay, and so now I have the opportunity for all these future seasons to just continuously come back as a judge. How cool. And yeah, it's super fucking cool.
Speaker 1:Now something like that. It obviously takes away time from what you do day to day, but it is in hopes of gaining a platform, a bigger audience at a certain point in time. So it's kind of the idea of sacrifice now to gain more later, but also doing it for the better good of everybody, because it's intended for the advice that you give, the constructive criticism that you give, um, and feedback on that particular situation. Uh, that's pretty freaking cool.
Speaker 2:Yeah, no, it was, I would. I would never think like I'm going to be a guy on a TV show. Yeah, you know what I mean. Do they pay?
Speaker 1:for something like that, or is it just like, as you get all the content, you get to use it?
Speaker 2:Yeah, and like, as you start to grow in it and as you're more there, like you know it's. It's different for everybody, I'd imagine. But, um, I can tell you the experience is like second to none and it was cool because I played the game. And then now I'm on the other side of understanding like the rubrics of the game, right, and it's like, holy shit, this is like dude, you thought of this. And he's like, yeah, I'm a fucking nerd, this is why I've been doing this. But it's something he's been developing for I think he said like 12 or 13 years. Okay, right, so it's like everybody sees what's happening now, but they don't know all the years that went into it for him to do it.
Speaker 1:We literally just talked about that with JT and his wife. In regards to everybody sees the now. Whatever it is that you made it big in, popular what have you everybody only sees the now. No one sees that. All of the milestones and bumps along the road, tragedies along the road, that kind of defined you as the person getting to your destination, and it's not just a I flipped a switch and now I'm here, guys, yeah, no, no, no, no. Sometimes it takes people 15 years and those people hats off to even more, because they didn't give up. I mean, that's the one thing that I think many people are very common in that regard is, when things get tough, they tend to tap out yeah, and that's that.
Speaker 2:And it's because that's who they are as a person and that hurts for them to hear it For sure. But it's like I was talking about this yesterday. There was an event that I was at and somehow this conversation came up. But it's so easy for someone to say, oh, I don't do this because I lack confidence or I have a low self-esteem, yeah, right, and it's like, okay, well, let's figure out the root cause of that.
Speaker 2:One in the word self-esteem is self. Yeah, it's, it's only what you think of you, that's right, not what others think of you. You can't say, oh, all these people say these things about me. And now I'm starting to think it's true. The reason you think it's true when you hear it is because they're telling you who you are, because that's who you're exerting, that's what you're admitting, that's what you're putting out there. So if you're someone who's always late and unreliable and people tell you you're late and unreliable, you believe it because you know it's true, right, because you do it Right. So, so now if it's like, hey, well, if I'm going to fix acting and doing the things of the person that would do those things, so, if I don't want to be late anymore, guess what Fucking rocket science. Don't be late to things. That's right, right. And then, all of a sudden, people stop saying those things and, like man, I noticed an improvement. And then improvement feels good when people recognize it. That's right, right. And then that motivates you to keep going, increasing your self-esteem for yourself.
Speaker 2:I would imagine Exactly Because the reason your self-esteem is low is because you break the promises that you give to yourself, whether it's the small things of hey, I'm going to start working out today. Hey, no, I'm going to do the diet. Hey, no, I'm going to spend more time with the kids. I'm going to do this many calls today. I'm going to do this many posts today. I'm going to make this much stuff. All those little things you say you're going to do, every single. You ain't that fucking person. Oh, you let yourself down again, oh, you fucking lied to yourself again. And so then you bring that externally to people, when you go to networking meetings, when you sit down with people. So then when you're like, oh, I don't have confidence, well, it's because you lie to yourself every day.
Speaker 1:That's right, you did it right on the head.
Speaker 2:So like, how about we just start with something, start small, right, and then the second part is operating with feelings. Sorry, business doesn't care about your feelings. The people around you don't care about your feelings and the reason that people like Wes and the other people can do something for 12 years. You think he didn't have a tough time? Oh yeah, any of the people you know you don't think they didn't have a tough time. Oh yeah, any of the people you know you don't think they didn't have a tough time. You didn't think they didn't want to give up. They all had the same feelings. But when you can learn how to say well, the work's got to get done anyway, that's right, it doesn't matter. Like, I woke up tired today, that doesn't mean I didn't go to the gym before I came here, because I have to do the work anyway, that's right. And then you always feel better after doing the work.
Speaker 1:It's true, it is true. I mean, joe Rogan says it all the time when he's giving that speech of do you think that I want to go and kill myself in the morning and then get in this fucking cold plunge and kill myself again? No, never do I want to do that. Nope, I just do, and then afterwards I go. God, I'm glad I did that.
Speaker 2:Yep, there's never been one time, and even people that go with me, there's never been one time. Every second, up until picking up the first weight, yeah, they don't want to be there, they don't feel like it, they're tired, they're you know. They got the anxiety of how am I going to look by not being able to pick up this weight or do this exercise by the end of the session. Every single time, every single person is like man, I feel better today.
Speaker 1:Yeah, and they're winning by showing up.
Speaker 2:Yeah, period, and they're doing it regardless. That's right. If you do it regardless of the feeling, you will eventually have better feelings, because the work instills the worth. If you do the work well, then you now feel worth it. That's right. Your self-esteem goes up, your confidence goes up because you're doing the fucking work and what's crazy is it takes these small things of building blocks to build an empire.
Speaker 1:Whatever it is that you want to build in life, whether it is a tiny home or an empire, you've got to start with your foundation. Your foundation is can I rely on myself every day? Can I go against the grain when my body says no? Am I still going to continue when I'm tired? Am I going to go to sleep or am I going to take that coffee at 10 pm, whatever the case may be, so that I can continue to finish what I set out to do in this day, because, guess what? I don't know what tomorrow's going to bring.
Speaker 2:It could be another mountain of shit, that's dumped on me and if you're going the entrepreneur route, more than likely it is. That's right. It's every day, it's exactly right. And so here's a thing that I like to do, and I think it was um, cause I want to give credit to him. I want to say it was Alex Ramos, he said this, so it's not like I made this up, um, but I want to say it was him, that it was on one of his many podcast episodes.
Speaker 2:On the clip that was just like hey, when things get hard and I feel like giving up and I'm tired and I'm at that point where I'm just like I'm brain fog, I'm done. He's like I get excited when it gets hard, because I know this is the point right now, when everyone who's doing what I'm doing gets to the same point they're going to go lay down, they're going to go take a break, they're going to go for a mental break. They're going to go do all these things. I'm going to fucking push through it, because I know that's going to create the gap for me to get further.
Speaker 1:Absolutely, and I'm going to reference what you just said. Back to sports. Back to sports, and the reason why is I think not everybody has gone through this, but I think many folks have been on a sports team at some point in time, whether it was middle school, high school, college, where you're doing practice, the basics, and you're being pushed by your coaches and it's time to run laps, or it's time to do burpees, or it's time to do air aids or whatever the case may be. That just sucks and your body is like I can't do any more. And then the whistle blows and you take that first step and now you're continuing and you're doing another one until we push it to the max limit and then we push it again and push it again, but without and I'm not saying it's not possible without, but without the coach. It's pretty tough to tell your body or push your body mentally, physically to get to the next rung because you are capable of it.
Speaker 2:If that makes sense, yeah Well, it's your, it's your conversation with your brain, right? So it goes right back to like, if you're doing it on your own, then you're going to give up faster because your brain's going to trick you to say, oh no, no, no, this is our breaking point. We've never been here before that's right when the coaches developed people before and have seen this same pattern. That's right. And they're like oh, I know exactly where you are right now, cause I've trained hundreds of other people.
Speaker 1:Hey, I'm going, hey, I'm gonna push you past this because I know you can do it, but you don't know you can do it, and then it works. That's exactly right. Yeah, I mean that that those, those thresholds that you break into, new thresholds or boundaries, um, there is no way that people are created to go from zero to a hundred. You go from zero to 60 and you think that that's your max. Then the next time you go to zero to 65, and then 70, and then who knows, your hundred one day could actually be 200, because you've pushed that limit further than you even fathomed. So, that being said, uh, I want to kind of dive into our last topic, which has a lot to do with you, dylan. Um, you came on the scene three, four years ago. Um, you jumped on the podcast before it was even key factors of millennial market talk, and we had a great discussion about credit.
Speaker 1:But all the while, you have continued to keep a pretty consistent and growing brand about yourself. That's something that I believe most salespeople, most entrepreneurs, um, are trying to build, trying to uh figure out. We all want to have a brand like a Sony or an Apple or something like that. When you say the words, you can see what it is that they're talking about. You know how they sell that product. You know what that product does for you and how it makes you feel. That being the case, I have seen throughout the years, you grow your brand and your brand is and I hate to say it it's not. It's not James Warren group, it's not credit repair. The brand is Dylan Shively and I buy into that brand. How and why have you gone about that over the years and been so successful at it?
Speaker 2:So it boils down to understanding what exactly you're trying to accomplish. So, what is a brand? The brand is a reputation, right? So for humans, for like, so, for example, for me, for a personal brand versus a brand like Apple, like, there's not really like a face, it's the product and we know the founder and whatever, but it's really about the product and how it makes you feel. But when you're trying to develop a personal brand, that means the term again, just like in self-esteem, there's self. Well, in personal brand, there's person. So in order to build the brand, you got to build the person, right. So now what happens is what type of person? Aka what do I want my reputation to be like?
Speaker 2:When someone mentions my name, when it's brought up in a room and I'm not there, what do they say? What do they think? How do they feel? Very similar to what you said in the beginning, right, but I'm thinking of it, about me. So if I want to be reliable, if I want to be reliable, if I want to be trustworthy, if I want to be somebody that people want to come to for answers, if I want to be somebody that you can have confidence in, that I'm going to always pull through and do what I say I'm going to do, then those are the literal things I'm going to practice behind the scenes every single day, with every single thing I do, so I can start to forge myself into that person. So I'm building my reputation. We just call it a brand.
Speaker 1:Yeah.
Speaker 2:Right.
Speaker 1:So I think of brand as reputation, so and before you go further, I think it's important for folks to know that these traits, these activities that Dylan is talking about, are not things that you should do only when people are looking or only when you can publicize it to be able to Trump your brand Right.
Speaker 1:It's always what's on social, regardless of what you can actually market. These are the traits that you do. These are the things that I'm going to start practicing so that, when it's time to put it out into the public, there's no question as to what your character is, what your trades, what I can count on you on, et cetera.
Speaker 2:Go ahead, yeah, and also another point is their skills right, and so we could go down to the ability to speak right. So sometimes people will say, oh, this person like not, not even just me, like. They'll just say like, oh, my God, this, this person's a natural one. That's super disrespectful, because nobody's a natural. What happens is they put in the reps, right. So if there's this thing you want to be, whether it's known for or whatever, you have to be the actual thing. So if you're not there, so let's just say the speaking.
Speaker 2:I want to be a better speaker. In order to be a better speaker, you have to go speak as many times as possible to put the reps in, to find out. Do I put in too many words? Am I explaining it too in depth? What are the things that I need to change so you get opportunities to speak and then you make adjustments along the way, which means you have to be okay with criticism and failure. Absolutely yes. So when somebody says, oh, I really like this, it was very informative, I understand hearing it Informative meant whoa, that was a lot of information and it's hard for me to digest. That's right, right. So I take feedback and I want actually the bad stuff. I don't want you to tell me how good I did. I want you to tell me, excuse me, what you thought could have been better.
Speaker 1:It's almost in the beginning.
Speaker 2:You don't want fans, you want critics right and honestly, you will never have fans in the beginning. Yeah, it doesn't fucking matter, nobody is ever, ever, ever like you don't have, like. I see it all the time where people hey, I got this new job, and everybody says, congratulations, right, but let's not mistake, they are not your fans, that's right. Right, they're being supportive. They are not your fans. Yeah, so that's a great point. When you, when you start to do these new things and you start to become this person here's the second stage of what happens the people around you start to try to do the crabs in a bucket method where they're just like whoa, why are you going to the gym now? Whoa, why are you doing this now? Why are you speaking different? Why are you listening to this podcast? Why are you doing this thing?
Speaker 2:And a lot of people get trapped in that because they're afraid to separate from their friends group. Oh, you're acting different now, like, hey, I'm glad you noticed, you know, because I'm actually trying to make this happen. That was the goal, right? Yes, so then, eventually, like, everybody in the beginning wants the praise, they want the support, they want the fans. But you earn the fans by becoming the person and we've all heard the term where it's like I may butcher it a little bit, but it's pretty much it's not the friends and family, it's always like the strangers, right, right. And then when you get enough strangers the friends and family then they get up on the bandwagon. And then what do they say? I always knew you could do it, I'm so proud of you, I was always rooting for you. Like that's weird, cause I don't see any of these invoices with your fucking name on.
Speaker 1:You weren't able to or you didn't want to, or you didn't believe in me enough to risk the money.
Speaker 2:Put your money where your mouth is, so big deal and then now I'll bring it right back in a personal brand for that topic.
Speaker 2:So why do people not want to in that example like, hey, you know, oh, this is a risk, I don't want to invest my money, blah, blah, blah. Well, it's because, right now, what that currently is is you've never accomplished anything to give them the confidence to say, hey, this is not a risk, take all my money and that's okay, cause now you recognize it and say, well, I'm going to build this thing anyway, that's right. And then, as you build it, now they want to give you the money, just like, we'll bring it back to the, the, the fans. When the fans start coming and saying I'm so proud of you, I knew you could do it. Hey, let's collab, hey, let's whatever. By then you've already done so much of the work to get to that point where you don't need them, exactly right. You don't need their praise, you don't care for them to be a fan, because you're going to remember every time they shit on you along the way when it didn't exist.
Speaker 1:Absolutely relatable 100% to my situation, your situation. We've all gone through it and once we got to the point where it was like I don't need those fans, I'll appreciate them. I'll still take the feedback, but guess what Built this?
Speaker 1:sucker without you and now now what it's kind of the same concept, on a similar basis to if we only did business with our friends, we'd all be broke, and that is, I think it's very true. I mean, coming into the business whether it's real estate, selling cars, more doesn't matter you get in those initial folks, your friends, family sphere of influence, so to speak. They're seeing you jump into an industry that's new. They're wondering how long is it going to be until they're seeing you jump into an industry that's new. They're wondering how long is it going to be until they're onto the next one.
Speaker 2:Yep, because you've already built that reputation of being the person who dances around Thus far.
Speaker 1:That's your brand, right? What are you going to do to change that? And it's not an overnight flip of the switch, it's over time consistency, being repetitive and true to whatever it is that you're setting out to be, is it yeah? If it's, I want to be known as the person that shows up on time, answers their phone, et cetera. Then do those fucking things.
Speaker 2:Yeah, and it's not just one time and it's not over a month. And here's the thing when, when somebody says, well, how long do I have to do that for that's, that's the right? No, no, this is. This is who you are. You now right. Remember, the brand is the reputation. So, for example, from day one of you meeting me all the way to now, my outfit has been the fucking same. Right, the way I speak has been the same. You will see me off camera with a bang in my hand, wearing shorts, no matter what the fucking temperature is, because that's who I am. I'm not faking myself online. I'm not thinking what do I got to do for people to like me? I am who I am and I actually get excited to find out faster who doesn't like my brand, so I can wean them out and make more room for the people who do want to work with me.
Speaker 1:Yeah, that's strong, powerful on the money with me. Yeah, that's strong, powerful on the money. Um, especially from the aspect of the folks that are asking how long do I need to do this? For are the ones that are not truly buying into their own brand, because the brand is just supposed to be an articulation, visually and and and uh, conceptually and whatever, of who you are. That's what it is. I mean, if you want to build a company brand, different story Now, you've got to tell their story.
Speaker 1:Now, every single person within your company needs to adopt those same principles, philosophies, mission. There you go, and you, as the leader, has to make sure that you've got the right people on your team that adopt that. And if it doesn't, and you've got one bad apple, bad apples, got to go. Why? Because this speaks for the volume of my entire organization, this brand, james Warren group in this case Um, but when you are building your brand as an individual salesperson, it's you, it's the traits that you do and and and establish and show everybody every day with your actions. Bottom line.
Speaker 2:Yep, and and and here's another part. So here's some real quick, actionable reminders. So it's not just like, hey, yeah, that's cool, I'm going to do it, but it's like there's at least one person that's like, well, what do I do? Okay, here's how you can make an immediate change that people will appreciate, and I'm talking about like, like, fucking instantly.
Speaker 2:For some reason, people think that when they get a message, they get a DM, they get a text. They're under this old school way of selling to portray the level of busyness, even if you're not, by delaying the response, right. So so you know what you can start doing right now. Showing up on time can be 10 to 15 minutes early, and then they're gonna be like whoa. And then when somebody texts, you respond to them immediately. When someone DMs, you respond to them immediately.
Speaker 2:When you're making a post and people are taking the time to comment on your stuff, reply to every single comment, absolutely, no matter what it is, even if it's just a thumbs up, a fire emoji, reply to every single one. If you can reply faster and you reply every time, oh. But if it makes me too accessible, well, guess what? When you're more accessible, people want to work with you because they could get access to you, and that only helps you, yes, sir. So start with responding faster. Take more time on your responses and make sure, if you're going to ask for people to show love, initiate it by doing it first, give love.
Speaker 2:Don't. Don't ask me to share some shit when you've never shared some shit of mine. That's right. Don't ask me like I get it all the time. Now, dylan, would you mind doing this? And I'm, and so I tell them that you could think I'm an asshole. Wow, I don't give a fuck. But I'm like I tell them, no, I'm not going to. And then there's just like, wait what? And I'm like, hey, I can't. I can't find in my notifications the last time I've ever seen your name sharing my shit. That's right. And so you know, and I've literally had people, dylan, I see this big platform, you got these people blah blah, and I really need help with my business.
Speaker 1:You know business owners should help business owners. Cool, let me take a percentage. Yeah, like like what. There's people you can pay to actually do this. Why do you feel that it is okay, number one, to ask that Number two, if I tell you no, why do you think that that is? Why is that an insult? Exactly, like whoa, there's a reason why I got here and there's a reason why you're asking me, right. So here's the response Exactly. Learn from it and maybe adopt it in yours when you get to this point.
Speaker 2:Exactly, and then it's going to happen to them eventually, if they ever get to the point. But here's another thing you could do too Just find out how you can help other people and don't ask them to go scratch your back after.
Speaker 1:Yeah, and it's the idea. We talked about it last time and it's very apparent that we practice these things and it's um, uh, shit, where do I go with it? Uh, jc, what was that we were talking? Uh, deposits, yes, make deposits, deposits, deposits, deposits and withdrawals. And then it's time to make the withdrawal Right, yep, um, but you can't go around asking people for stuff If you've never deposited, if you've ever filled their cup up. Uh, bill, everybody's cup up.
Speaker 2:The only question you should ever ask when you're trying to get something from somebody is hey, I may not have as big of a following as you. Hey, I may not have these things. I love what you do, I've been paying attention to your stuff and I want to know how can I contribute? Do you want me to share something? Do you want me to connect you with somebody? And then when they say, oh, yeah, that'd be awesome, don't be like, okay, cool. So now, yeah, like no, just do it because it's the right thing to do. Not, not, not to get too deep on this. I don't know where things will go, but, um, whether you call universe, god, whatever, let's talk about the part of manifesting something. So when you see, somebody winning.
Speaker 1:isn't that crazy? Jt talked about that too. Manifesting oh no, these are like okay, this is not a bad thing right now.
Speaker 2:Okay, so, so. So let's talk about that and how you create momentum, right? So when you see somebody that's winning and the first thing you do is hate on it or think how you can get something from them, whether you've said it externally or you even thought it, you've already started the. Okay, you don't like when people win unless you benefit from it. Well, I'm going to make sure that this never happens to you, right, right. And so, if you love when people win, now, god, universe, whoever you know, however you want to identify, is hey, this person loves the idea of winning. I'm going to give them more of that. That's right, right.
Speaker 2:So you got to be careful of what you say and what you think. So, how you approach people when you're like, if you try to fake the, hey, I want to. I want to support you because you have this real deep intention of what you're going to get from acting like you're going to support them is the reason why they're never going to allow you to support them, because, just the way it works, you're going to be cut off. That's right, right. So you have to pay attention to what you say and what you even think before you say it. So when it goes into uh, against any level of winning, when people are progressing right. So if you see somebody that just started going to the gym and the first thing you do is you try to critique something that they're doing, well, now what's going to happen is your progress is probably going to slow down. People are going to critique you on your thing. You're like, oh, what the fuck you did that.
Speaker 1:Yeah.
Speaker 2:If you want to talk the science-based aspect of it, it's the RAS, it's your reticular activating system. It's like when you buy the car, then you see the car everywhere. Right, well, the things you understand. You have that superpower, or whatever you want to call it. Why would you waste your time on anything that isn't beneficial for growth and expansion?
Speaker 1:That's right. That's right. Keep all the BS out of your life, yeah.
Speaker 2:It's funny, and the ones that are actually critiquing are the ones that have no business in that certain category or space. Yeah, unbelievable, I had uh, I had a post that I would and I do it to trigger people because it's so fun, um so, so, like seeing most people, I'll put out political posts every once in a while, or it's just to get the people.
Speaker 1:I have no intentions of being um rude, mean, let's get some shit stirred up.
Speaker 2:Yes, Sometimes I'll do that, I'll put a little political post out there just so I can hear from people I haven't heard from in months or a year.
Speaker 2:You're still around, and here's the crazy thing. So and that makes a whole lot of sense I'll give you a specific example. Well, there's two of them. So one the other company that I have, vpm part part of the contract with the guys that work for us is you have to go to the gym with us every day. Well, it's Monday through Saturday. It's you still go to the gym Sunday, but it's optional if you come with us or not. Okay, just because if you're putting yourself in better, better physical shape, well then your mental gets stronger. You feel better about yourself as you start seeing the progress right.
Speaker 1:That's right. Working out gives you endorphins and it makes you happy, and happy People don't kill people. Exactly.
Speaker 2:So so now what happens is part of their contract is if they miss three sessions, they're fired. Ooh, that's strong, right? So so now what happens is I'm holding you accountable more than anybody's ever have, yes, but guess what? Their mood is significantly better the more than anybody's ever have, but guess what? Their mood is significantly better. The quality of their content is significantly better. The way they think, the way they speak, the way they present themselves, their energy, their frequency when they show up is different. It's better, and so now it's creating the ripple effect of just people being better and winning.
Speaker 2:So where that goes with this is I posted my stories every day, like we were saying before. I posted my stories every day of them working out before. I posted my stories every day of them working out right Us at the gym every day, cause it does a couple of things. It inspires the right people Absolutely, and then it also triggers the right people. So see, the thing is about like being like that healer or that person that wants to go and help people is. You don't actually solve anything for anybody. You have to trigger them to the point of like no return, where it's going to force them into doing the thing that actually helps them.
Speaker 1:Yeah. Right, so uh without even doing it directly.
Speaker 2:Right. So now what happens is I make the post and we're getting so many people when we show up to events and stuff. Dylan, I've been loving your stories. I've been watching this guy. I've noticed that his pushups got better. I noticed that this happened. Hey, I started doing more myself. I've been saying I was going to do it, and now I'm doing it. Whoa, you guys are doing a run and a jog. I've wanted to do it and now I'm doing it. And so I'm also starting to see the ripple effect of more people posting content, of them trying to better themselves, and it's fucking awesome. It's becoming contagious. And then there's the oh, your form is wrong. And I'm like what the fuck are you talking about? You can fuck all the way up, like that's weird. My form is off because I don't see you doing anything. That's right.
Speaker 1:It's always the ones that aren't doing anything that have the most to say, you know, and that's kind of like JC was saying yeah, you're exactly right, you have no business even commenting on this the way that you did. Yeah, how about a good job?
Speaker 2:Yeah, and and, and. So I used to get really offended by it initially, but then I realized I'm like, ooh, give me more of it. Yeah, because you know what happens. Now I do even more pushups in the right form, and then guess what? I get? To throw it in your fucking face that I'm better than you. That's right. You know like you got a lot of shit to say and I do a lot of shit.
Speaker 2:So it's like, uh, so what we do, we do 20 down and 20 up. So by the time, so it's like, uh, okay, so they'll go down, do 20. Then we do 20, then 19, 19, 18, 18, 17, 17, all the way down and then all the way up. By the end of it that's 420 pushups. Yeah, right, so, and we're, we're hitting this very, very often. So now I was like so my, my form got it. Okay, hey guys. So look, what we're going to do now is we're going to do 500. So now I just do more. And then the fun thing is, there's only one or two people that get triggered by it, but there's so many more people that are actually counting and they're like you guys are doing more.
Speaker 1:And motivated.
Speaker 2:Exactly, they get motivated and inspired. So now I learned how to take this negativity, turn it into productive action, and now my ripple effect has been bigger to help more people, which was the ultimate goal. So I feel good when I go to sleep, I feel good when I wake up, I feel good when I walk in a room because, again, the work instills the worth. You can say anything you want about the form, but guess what? I'm fucking doing it and you're not Absolutely. And if I ever had you in person and we did it, we'll find out who does what.
Speaker 1:Yeah, It'll humble you really fucking quick, Absolutely. Uh, Dylan, I've got like five more minutes left, but I want to ask you about an acronym, um that I heard um pretty catchy. Uh, it's VPM. Yeah, what's that?
Speaker 2:about VPM, vision Partners Media. So the idea came from Malcolm and I, so Malcolm's my business partner in this and I'm the guy who has the connections, built the stuff, built the brand. People know me and I've done social media boot camps, brand building boot camps, and I've been helping people learn how to do stuff.
Speaker 1:At the end of the day and these are things, mind you folks listening that ever since I've met Dylan has been doing these things for free giving out the goods, giving the nuggets, as we talked about, showing the people behind the curtain on how you get to these places at $0. Yep.
Speaker 2:Go for it. So, yeah, that part, um. So, because, again, if I can force people into action, even taking the first step, I know that means it's more likely they're going to take the second step and then the third step, and then they built momentum and then now their self-esteem goes up, then their confidence goes up, and then when they go to work now they show up as a better employee for that organization. Right, if they own a business, they're showing up better for their employees and then that means they have a better day at work. When they have a better day at work, they then come home and then they're a better father, they're a better husband, they're a better brother, they're a better sister, whatever Good, male and female, right, it doesn't matter, they show up better. And now everybody gets to feel that the day is that much better for the kids, the day is that much better for the spouse, the day is that much better for the employees, the day is that much better for the bosses. And then it's the friends groups, and then it just fucking goes.
Speaker 2:And that is is to make sure that, like, like, my specific role is I say I help people build confidence on camera. Okay, right, so they got things they want to say, they got a message, they got a solution, but sometimes they word vomit. Sometimes they don't know how to bring the right energy. They don't understand how to do it because they're nervous. And so what I'm saying is that's okay, I'm going to push you to do it anyway. And then Malcolm and then now the team because we have multiple shooters is saying we're going to make you look fucking awesome. So then that way, when you see it, you're going to be like whoa, I did this. It's the equivalent to the gym. I'm forcing you to go, the guys are going to show you what to do and then, at the end of it, you're going to the results.
Speaker 1:but then, week two, all of a sudden you see your triceps popping out and you're like, okay, now I'm going to go even harder at the gym. Same concept, it's the same thing. You get that finished content and you go holy shit that's me, uh-huh, and it's happened almost every time.
Speaker 2:Yeah, almost every time. We've done stuff for people, so we'll do anything from like headshots, listing photos, you know the stuff like that. But we're creating reels, we're building people's whole brands, we're helping them build brand identities, and then like creating characters for them that they've wanted to do.
Speaker 2:That's all. And here's the cool thing. So we don't do anything with, like, we're not paying cause they're posting it on their own. Sure, nobody's boosting posts, nobody's doing anything. We got people that would get 30, 40, 50 views on all their stuff they would do. That are now getting a thousand, 5,000, 10,000, 15,000. We got people that would get five to 10,000, that are getting 80,000, a hundred, wow, and they're posting on their platform. Sure, they're not doing anything.
Speaker 1:Yeah, there's no boosted anything. It's just raw content, but curated by you guys, giving them that blueprint motivating them in the process where, as if you were doing it on your own, you don't have that person saying you know what, do it again.
Speaker 2:Yeah, you know, more energy change, right? Do this. Usually, most people are, uh, I don't like how I sound, oh, I don't like this angle, the lighting isn't good, oh, I'm too busy today, and then they just don't do it Right. So we eliminate all the excuses, we produce all the content and we give it to you. So you know, oh, I don't have time to edit, I don't have to.
Speaker 2:I don't edit, and so we're. We're just like credit. I feel like we're already taking it by storm because we're producing for a lot of people right now, and the thing I'm most obsessed with again is building the people's brand by starting with building the person. So even clients that we have are all invited. Hey, you've been thinking you didn't like how you looked in that video. You want to come to the gym with us? Boom, you know what I mean? It's about building the person. That's awesome, right? So I'm just wildly obsessed at the moment with building the people, because then the people could do the things they want to do when the person is built. That's right, and that's what VPM is doing.
Speaker 1:It's a whole lot of leverage and parlaying into a better way of life, a almost like a church concept where everybody buys in. We're all here to motivate each other, we're all here to give constructive feedback, Um, but you know what? I'm going to be here again tomorrow and I'd love to see your face here, et cetera, et cetera, and uh, I think that's something that if man who knows how big this concept can get because it's no longer a concept you get from practicing it.
Speaker 2:Yeah, it's there. There's deposits, there's payroll, there's flights. Uh, in a couple days, I'm going to denver. Uh, I don't know if you know who will grimes is. I've heard the name, yep um. So I'm going to speak at his event. Uh, in denver on it's um, the day of it is the 23rd, but we're going the 22nd to the 24th. Never been denver before, okay, but going there, going to the 22nd to the 24th, never been in Denver before, okay, but go in there, go to speed, no, okay.
Speaker 1:Well, it's going to be cold this time of year.
Speaker 2:Yeah, I'm still going to wear shorts by my throne, I guarantee it. Um, but yeah. So like, uh, we're, we're going to go to india for 14 days. Man, I'm like dude if I told you some of the stuff off camera.
Speaker 1:What was built 13 hours ahead?
Speaker 2:yeah, like so. So we're. We're getting flown to outside of the country. We're getting flown to different states. We're doing big things for people because they're seeing the quality of their production, they're hearing what we're doing, but then when they're actually in it and they see the final product, they understand whoa, this is not just somebody holding a camera. No, it is so much different than that. And so, yeah, this, this is real, it's happening. You can go to visionpartnersmediacom. You can see what's up. You can see stuff we've produced already. There's nothing we can't do. It could be videos. It could be podcasts set up. It could be headshots. It could be listing photos. We've done team photos yesterday event set up. It could be headshots. It could be listing photos. We've done team photos yesterday event recaps.
Speaker 1:We can throw events, we can do production days. There's nothing we can't do, boom. And that being the case, guys, there is nothing that you can't do either. It takes a lot of hard work, dedication, investing in yourself, being honest with yourself and then actually making those corrective measures in order to become the brand that you would like to see. Envision what you want to be. Then you go do what you say you're going to do. Dylan, I want to thank you for coming back on here. As always, brother, you are the fan. Thanks for having me, bro. Hopefully we get another one in next month or so. Oh yeah, and who knows when you're going to start charging me to do this shit? Nah, never that, never that. I love it. Well, guys, gals out there, hopefully you're getting exactly what you came here for. We will continue to be providing you with a new guest each week, and sometimes it's the same guest talking about different shit. All in all, I think that was a good episode, so we will catch you on the next one.
